A dynamic and well-placed digital sign — along with a good digital signage app — will help sales, inform your staff, promote your brand to customers and keep them informed.
Modern digital signs and their software are becoming the cheaper and easier to install, which is another reason why they are so popular. Here are five reasons why your business needs digital signage.
They Draw People’s Attention
We have an instinctive urge to look at things that are moving. It is hard wired into our brains as a basic instinct. You cannot control it no more than you can control if your hand moves away from a hot surface. People used to put mirrors in their store window or used to have highly reflective frames around their stores because the reflective surfaces would draw people’s attention.
However, as people walk by day-by-day, they become accustomed to the movement and they stop looking. This may also happen with digital signs if they only show the same stuff every day, but even then, it takes a lot of exposure before the passer-by is able to ignore the urge to take a look through the windows at your digital sign. By which time, you have had plenty of opportunity to make the sale.
Arrange and Inform Your Employees
This can be done in several ways. You can put digital signs in common areas and canteens so that people can stay up to date with the most recent staff messages and information. On the other hand, you could do what call centers do and put digital signs in the work areas. They show workers the most recent statistics so that the workers can act accordingly.
For example, if call times are averaging out too long, then staff can change their approach to get them down. On the other hand, if a certain product is selling too well and stocks are running low, then digital signs can inform the staff so that they may start pushing other items that have healthy stock levels.
Promote To People Whether They Like it Or Not
If you have digital signs in your windows, then people are going to look at them as they walk past. If you are clever with your marketing, you can draw people’s attention even if they are trying to avoid you. The same is true inside your business premises. A digital sign is no different to a traveling salesperson. They are very difficult to ignore, and you can place them strategically around your store. Put them in places where people congregate, or where people have to queue up.
In these cases, they are forced to being exposed to your advertisements and promotional content. Don’t forget that people pay dollars at a time to affiliate programs online just so that one person will watch their ad, and you have a captive audience on your premises who are forced to watch whatever you put on your digital signs. Unless your digital signs are obnoxious or off-putting, then they will only have a positive influence/impact.
Stand Out Against Your Competition
This is perhaps one of the best uses of digital signs if you can find a few innovative ways to get one up on your competitors. Ironically, any of the benefits mentioned in this article can be used to get one up against your competitors if you have digital signs and they do not. Still, even if they do have digital signs, you can still get one up on them with things like undercutting their promotions and prices, or simply by having better offers, videos and promotional content.
Give People Visual Demonstrations Of Your Products
You probably want your product’s bestselling points to be out there and on display, and there is only so much your displays can do. With something like shoes, it probably doesn’t matter, but if you are selling anything from lawn mowers to dehumidifiers, you probably want people to see visual demonstrations in order to sell the products more easily.
You can give demonstrations showing off your products features and tools, and perhaps demonstrate how the higher priced models have more functions and uses. On the other hand, you can offer comparative demonstrations, such as showing how your dehumidifier absorbs more water per hour than the next leading brand.