One of the many benefits of traveling to a hotel or resort is escaping, temporarily, from the day-to-day responsibilities that keep us busy at home. Many destinations are designed to nurture this sense of escape, with everything taken care of for us, and we tend to return home feeling refreshed and rejuvenated. We often think of our home as our personal sanctuary, too – except this is where the responsibilities reside with us. So what if we could cultivate a similar feeling of being cared for at home, in order to gain a sense of escape similar to what a hotel provides? For decades, WATG has designed industry-leading hospitality and residential experiences, and the integration of these perspectives points to an opportunity for developers and designers:
Multi-family residential developers and designers can elevate their properties and cultivate a comforting sense of ease and escape for residents when they consider their projects through these eleven hospitality lenses:
Connections are not only good for people, but also for profits. UDR, a U.S.-based REIT with a portfolio of over 50,000 units, released the results of a survey that asked residents what motivated them to extend their lease, recognizing that lease renewals greatly impact a residential development’s profitability.
According to UDR’s CEO, Tom Toomey, connecting residents can yield a 75% renewal rate for residents who feel a friendly connection with one neighbor, and a 90% renewal rate if they are connected to two neighbors. These residents will also give positive feedback and referrals to outside friends.
6. Mixed-use mentality. Convenience and community are both enhanced by a development approach that integrates a variety of relevant offerings into the property, ultimately buying residents or guests more leisure time when the services and amenities they rely on are close at hand. This approach creates more opportunities for a diverse mix of neighbors to feel welcome, too, building outward connections with the existing community around the property and fueling neighborhood stability.
7. Contextualism. WATG has designed hotels and resorts around the world, and each reflects the natural and cultural context of its site. The use of local materials – including trees, stones and other elements that are affected by construction – indigenous design motifs, regionally-produced food and beverage, local art and more will contribute greatly to the overall ethos of the property and help residents and guests feel rooted. Contextual responses to the environment and climate also greatly influence the way the property performs.
8. Staff and operations. A positive guest or resident experience is not possible without a positive employee experience. WATG excels at optimizing back-of-house operations by designing spaces that prioritize employees’ wellbeing as well as efficient flow of staff and equipment. A key metric of success is staff longevity or turnover, which can be improved through design details such as access to natural light and functional layouts in staff areas.
9. Wellness. Feeling comfortable and cared for is an important part of an individual’s health and wellbeing. Encouraging socialization as well as offering connections to the outdoors, green spaces, natural light and air, and biophilia can all contribute to reductions in stress.
10. Security. Helping residents or guests (feel comfortable and safe is also critical if they’re to feel at ease. Visible indicators of safety include high quality lighting, roll-up garage doors (instead of arm gates), card-key access and cameras, while other design details such as the layout of a lobby with open sight-lines between the front desk and/or leasing office, front door, and elevators provide more subtle cues that the property and its staff are looking out for everyone.
11. Privacy. Just as luxury hotels and resorts convey an aura of seclusion, high-end residential properties can also provide a sense of privacy when residents seek it. Private garages, separate and rapid) elevators, and discrete service and delivery routes all help to ensure residents and guests that their concerns are understood and cared for.
Prioritizing comfort, convenience, and personalized experiences can transform multi-family buildings into vibrant communities that foster a strong sense of belonging. Ultimately, integrating hospitality principles into residential design elevates the living experience, turning buildings into more than mere dwellings, but rather into havens of comfort, ease, connection, and lasting satisfaction.
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