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UX Design Directly Impacts Business Success

By Leslie Irving, California Business Journal

The significance of having a good website interface cannot be overstated. As technology becomes more integrated into our lives and daily routines, it’s easy to overlook the finer details. UX (user experience) is now a key factor in business success. The main reason for this is that a well-crafted interface doesn’t just enhance UX, it also plays a role in how people see your site, and how they interact with applications. In 2024, businesses need to align UI (user interface) with UX objectives, ensuring that every interaction is as engaging, and efficient as possible.

Providing a Seamless Experience to Users

Emphasizing the right elements is critical. Websites need to focus on being accessible, consistent and clear. A great UI will have a smart layout, drawing people in while making it easy for them to find everything they need.

A good example of this would be casino sites. They often host hundreds of games across many categories, yet people can find what they’re looking for in a matter of seconds. A lot of this comes down to the effective use of pillar pages. By having specific categories for table games online, sites can bundle together roulette, craps, poker and baccarat. This makes it easy for a user to not only find what they want but to also get recommendations for similar games. This is far more effective than having an individual page for each game and provides a more seamless experience overall. Slick UIs also boost efficiency while building trust, which in the world of business, is a driving factor behind success.

UX Design Elements to Focus On in 2024

Some of the top UX design elements that businesses should be focusing on going forward include voice-controlled interfaces. This utilizes speech recognition technology, ensuring that users can interact with the site how they see fit. Graphical user interfaces are also important. Windows, checkboxes, buttons and icons should be used to ensure clarity.

Users should also be given the chance to perform actions, such as moving files without having to type a command. This is critical for businesses that offer drag-and-drop features, or that offer creative services. In a mobile-dominated world, websites need to stay ahead by embracing gestures. This could include pinching, tapping and scrolling, to ensure that the site navigation as a whole is seamless, even for mobile users.

Credits: Pexels

As a whole, understanding user expectations is pivotal when it comes to UX design. This is especially the case when considering interface elements. This forms the foundation of your site, and it helps to make it interactive. With 70% of businesses failing because of bad online usability, it’s never been more imperative to ensure that your UX is the best it can be.

Moving forward, businesses are going to face challenges because user preferences are constantly evolving. This makes staying ahead of the curve and the latest trends difficult. With that being said, by embracing the foundational elements of a good UX, it becomes easier to pivot and implement additional features later down the line.