As the top-rated book publisher in LA, MindStir Media is changing the way authors promote their books. Instead of relying solely on antiquated book marketing methods like radio and print advertising, MindStir Media leverages the power of celebrity marketing to drive interest and sales for its books. How does it work? A celebrity writes the foreword for a MindStir title as well as films a promotional video and MindStir uploads the video to its YouTube channel where it reaches thousands.
For now, MindStir Media works with three main celebrities: Mariel Hemingway, Shark Tank’s Kevin Harrington, and actor Jesse Metcalfe. MindStir authors can pitch their books to those celebrities through the company. If approved by one of the company’s celebrities, an author will reap the benefits of getting promoted by the chosen celebrity through a foreword and promo video. It’s a well-known fact, reported by sources such as Harvard Business School and Boston University, that celebrity endorsements can increase sales.
“From my experience, attaching a celebrity to your book naturally increases visibility to your project, resulting in sales,” says J.J. Hebert, the CEO and Founder of MindStir Media. “You don’t have to be a large corporate brand like Pepsi or Coca-Cola to team up with a celebrity to promote your product. Indie authors can partner with celebs through MindStir. We make it attainable.”
Authors like Christine M. Whitehead, who penned Hemingway’s Daughter, have seen success in the marketplace after teaming up with a MindStir celebrity – in this case, Mariel Hemingway, the granddaughter of Ernest Hemingway. Mariel Hemingway is an Oscar nominated actress with over 60 acting credits. She is also the author of several books. She was the producer of the Emmy-nominated Running From Crazy, a rich and evocative documentary about the Hemingway family, in collaboration with Oprah Winfrey. Whitehead’s book has attracted massive press attention, capturing approximately 2.97 million coverage views, due in part to Mariel Hemingway promoting the book and the book’s inclusion in the Mariel Hemingway’s Book Club. Hemingway’s Daughter has garnered over 900 ratings on Amazon – this indicates that the book has sold well on the Amazon platform, given that only a small fraction of customers generally post reviews.
Kevin Harrington is another celebrity partnered with MindStir Media who helps bring attention to selected books. Harrington is best known for his time on the television show Shark Tank. He is a renowned entrepreneur and a pioneer of the informercial, creating his first infomercial in 1985. He is also a bestselling author of multiple books, including Mentor to Millions and Mind-Stirring Business Secrets. He has notably worked with George Foreman, Tony Little, and the late Billy Mays. According to Harrington’s website, he has produced over $5 billion in global sales. Due to these accomplishments and his status as a celebrity entrepreneur, Kevin Harrington attracts many business authors who want help promoting their books.
The newest celebrity featured by MindStir Media, Jesse Metcalfe, is known for his role in Desperate Housewives as well as playing the title character in the film John Tucker Must Die. He has starred in films with Dennis Quaid, Bruce Willis, and Alec Baldwin. Metcalfe has accumulated over forty credits in television and films over his career. He is also aiming to produce films and is on the lookout for original content published by MindStir Media to develop into film. J.J. Hebert’s The Backwards K is one of Metcalfe’s current projects, as announced by Newsweek. MindStir Media authors wanting to associate themselves with a Hollywood star tend to gravitate toward Jesse Metcalfe and want him to endorse their books.
In addition to helping authors promote their books through celebrity marketing, MindStir Media offers a plethora of other book marketing and advertising services hand-picked by bestselling author J.J. Hebert. MindStir has also published over 1,000 books since 2009. MindStir generally handles the entire publishing process for its authors, including book design, editing, and distribution. MindStir Media is a 2023 and 2024 Inc. 5000 honoree, meaning MindStir is one of the fastest-growing private companies in America thanks to its innovative approach to publishing and marketing.
For those interested in learning more and potentially working with MindStir Media, the company currently provides free consultations on its official website at mindstirmedia.com.
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