ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Sunday, January 17, 2021
Search
    Generic filters
    California Business Journal
    56 °f
    Los Angeles
    68 ° Mon
    61 ° Tue
    66 ° Wed
    61 ° Thu
    56 ° Fri
    53 ° Sat
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

      ScamKeyboard

      5 All Too Common Investment Scams (and How to Avoid Them)

    • People
    • Featured
      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

      Photonic Chip

      The First Photonic Chip Has Arrived. What Does That Mean For Augmented Reality?

      Supreme Court Sports Betting

      California’s Bid for 2022 Sports Betting Legislation

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

      hands of business people typing on a keyboard - Should You Start An Online Business: 4 Things To Consider First

      Should You Start An Online Business: 4 Things To Consider First

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

      Payment Gateway Online Payment Services

      California Mutual Partners with Invoice Cloud to Improve Insurer’s Efficiency and Simplify Process for Policyholders

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Monetize student blog

      When to Monetize Your Student Blog & How to Do It?

      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      San Diego skyline

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      Dan Lok

      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

    • Health & Fitness
      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

      ScamKeyboard

      5 All Too Common Investment Scams (and How to Avoid Them)

    • People
    • Featured
      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

      Photonic Chip

      The First Photonic Chip Has Arrived. What Does That Mean For Augmented Reality?

      Supreme Court Sports Betting

      California’s Bid for 2022 Sports Betting Legislation

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

      hands of business people typing on a keyboard - Should You Start An Online Business: 4 Things To Consider First

      Should You Start An Online Business: 4 Things To Consider First

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

      Payment Gateway Online Payment Services

      California Mutual Partners with Invoice Cloud to Improve Insurer’s Efficiency and Simplify Process for Policyholders

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Monetize student blog

      When to Monetize Your Student Blog & How to Do It?

      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      San Diego skyline

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      Dan Lok

      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

    • Health & Fitness
      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    Search
      Generic filters
      California Business Journal

      THE MARSHALL PLAN

      Elaine Marshall takes clients to new heights of exposure by getting them in front of leading media outlets and journalists to tell their unique, intriguing stories.

      by Lee Barnathan, Staff Writer, California Business Journal
      A A
      ELAINEHEADSHOT - THE MARSHALL PLAN
      Share on FacebookShare on Twitter

      Christmas in June? It exists in Elaine Marshall’s world.

      That world is public relations, and it’s Marshall’s job to look ahead and put her clients in the best position to maximize their time in the media spotlight. That means in June and July, she’s looking ahead to the holiday season.

      “It’s a constant thing,” she says. “What’s next? What can I do? What can I do bigger? What can I do better?”

      For 27 years, including the last 12 as head of Empowered Public Relations in Long Beach, Marshall has taken clients to increasing heights of exposure by getting them in front of various media outlets and journalists and telling their stories.

      “I love that I can listen to someone tell me all the ways they love their product, and get it into one or two pages and then pitch to journalists,” she says.

      It hasn’t mattered if the client is a person or a business. She recently helped connect a sports psychologist to an Orange County Register reporter who was writing about teen suicide among young athletes, resulting in her client being quoted as an expert across a three-part series.

      And in just two weeks since taking on Hawaiian Shaved Ice as a corporate client, she got the product placed into various summer party and gift guides.

      Marshall developed and executed campaigns for Apple, Texas Instruments and Toshiba, and has placed clients in front of The New York Times, CNN, Time, The Today Show, Associated Press, Los Angeles Times, Fortune, Forbes and Barron’s. She writes articles and blogs, analyzes industry trends, and does media relations, social-media management and strategy, product launches and collateral marketing materials.

      Her success continues at a time when social media has exploded and changed the way people now do public relations. When she started, she worked on an Apple Macintosh, and there was no email. Instead, she remembers putting post-it notes on desks and leaving documents on chairs.

      Now, social media is like an ever-widening spider web that seemingly reaches everybody. Statista reported in 2017 that the top 18 sites have between 175 million and two billion users. According to Marketing Week, social media has shortened the news cycle, causing journalists to have to deliver stories faster, and this has had an effect on PR professionals. Many believe social media has led to an increase in productivity – and more work. It takes time to go through all those various sites, including Facebook, LinkedIn, Twitter, Pinterest, Snapchat and Google+.

      Additionally, as publications and organizations cut staff, there are fewer journalists to accept pitches. According to the U.S. Bureau of Labor Statistics, there are now nearly five PR professionals for every staff reporter.

      Related

      Monetize student blog

      When to Monetize Your Student Blog & How to Do It?

      January 16, 2021
      dna-double-helix-chemical-formulas-computer-generated-d-rendering-medical-research-background-rotation-184787276

      Who is part combination scientist, inventor, anthropologist, explorer, designer, engineer, architect, reporter, journalist, museum curator, travel guide, therapist, teacher, trainer and athletic coach.

      January 14, 2021
      Load More

      Marshall acknowledges social media has changed the game and sometimes overwhelms her, but “I still think old-school media relations gets the job done.”

      She isn’t alone. Matthew Whittle, executive director of Habitat for Humanity of Goldsboro-Wayne (N.C.), writes, “The age-old rules of creating and maintaining good relationships – the core of what good public relations should be – has not changed.”

      ADVERTISEMENT

      As she always has, Marshall continues to create target lists of journalists who might be receptive to her client, and then she reaches out to those reporters and crafts stories with them, often offering images or product samples.

      Social media comes into play in the form of looking at recent stories the journalists wrote and the beats they cover to find how a client could fit; examining keywords in the stories, and surfing various sites for networking purposes. On LinkedIn, Marshall always includes a note informing why she wants to connect with a person, and later she’ll make sure she actually talks to that person.

      But it always comes back to the pitch, and she still makes sure the old-school questions – how is this person/product/service different and who cares most about it? – are answered creatively.

      “It has to be the right pitch, different yet specific,” she said.

      In her earlier days, when she worked in smaller markets, such as Santa Barbara, it was rewarding for her to pitch a story and see it on the evening news. She always loved writing and the English language but knew she didn’t want to be a teacher.

      “I was a people person. I love chatting up people,” she says. “I still like telling stories.”

      Copyright © 2020 California Business Journal. All Rights Reserved.

      This article was edited and published by Rick Weinberg, California Business Journal’s Founder and Editor-in-Chief. Click here for Rick Weinberg’s biography.

      TO READ THE MAGAZINE VERSION OF THIS ARTICLE, click here.

      s1 3 - THE MARSHALL PLAN

       

       

       

      Elaine Marshall, President

      Empowered PR

      M: (949) 466-6303

      W: EmpoweredPR.com

      E: Elaine@EmpoweredPR.com

       

       

       

       

       

       

       

       

       

       

       

      s2 3 - THE MARSHALL PLAN

      Tags: AnsweredAppleBeachCaliforniaElaine MarshallEmpowered Public RelationsexecutiveLeeLinkedInLong BeachLos AngelesLos Angeles Timesmarketingmarketing materialsnetworkingNew YorkOrange CountyrelationshipsreporterSocial MediastoriesteacherTexastwitter

      Get real time update about this post categories directly on your device, subscribe now.

      Unsubscribe
      ADVERTISEMENT
      Previous Post

      SOCIALLY ACCEPTABLE

      Next Post

      SKY-FRAME APPOINTS NIC NEUMANN AS CEO, NORTH AMERICA, CANADA AND THE CARIBBEAN

      Lee Barnathan, Staff Writer, California Business Journal

      Lee Barnathan, Staff Writer, California Business Journal

      WHAT TO READ NEXT

      Monetize student blog
      Education

      When to Monetize Your Student Blog & How to Do It?

      January 16, 2021
      Office Equipment
      Education

      4 Pieces of Office Equipment that Will Make Life Easier

      January 15, 2021
      dna-double-helix-chemical-formulas-computer-generated-d-rendering-medical-research-background-rotation-184787276
      Business

      Who is part combination scientist, inventor, anthropologist, explorer, designer, engineer, architect, reporter, journalist, museum curator, travel guide, therapist, teacher, trainer and athletic coach.

      January 14, 2021
      San Diego skyline
      Education

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      January 14, 2021
      Dan Lok
      Education

      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

      January 14, 2021
      Lisa Thee
      Business

      Launch Pad

      January 14, 2021
      Next Post
      Wohnhaus Freundorf High Res 1447 preview - SKY-FRAME APPOINTS NIC NEUMANN AS CEO, NORTH AMERICA, CANADA AND THE CARIBBEAN

      SKY-FRAME APPOINTS NIC NEUMANN AS CEO, NORTH AMERICA, CANADA AND THE CARIBBEAN

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Top Stories

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0
      • The DealMaker

        0 shares
        Share 0 Tweet 0

      Latest Articles

      Monetize student blog

      When to Monetize Your Student Blog & How to Do It?

      January 16, 2021
      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      January 15, 2021
      dna-double-helix-chemical-formulas-computer-generated-d-rendering-medical-research-background-rotation-184787276

      Who is part combination scientist, inventor, anthropologist, explorer, designer, engineer, architect, reporter, journalist, museum curator, travel guide, therapist, teacher, trainer and athletic coach.

      January 14, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR

        Do NOT follow this link or you will be banned from the site!