When running a business, you must pay attention to transparent and open communication, as well as a positive and trustworthy reputation. One of the ways to maintain that communication is using a public status page as a bridge between your company, the stakeholders, and the end users.
So, before spotting the ultimate public status page service, you need to be aware of the reasons why you need such a thing. This article will help you understand the compelling reasons why you should consider investing in a status page.
1. Improved Customer Trust
You need to be honest with your customers, even when there are disruptions to announce. The public status page will help you stay accountable as you share real-time updates for outages or service issues.
As a result, most of your customers will be comfortable using your services in the future, knowing that you’ll inform them on time when a problem happens.
2. Better Customer Experience
You can use your public status page to share service updates and important news. That way, every customer is up to date with the upgrades, improvements, and relevant information.
Based on that, all customers are satisfied with the overall experience, appreciating the great work you’re doing to keep them informed on every little thing.
3. Proactive Issue Handling
When a problem happens, you should inform the end users immediately. They must know that you’re working on resolving the issue, showing that you care for them.
When addressing the issues properly, you reduce the frustration, while the customers know that the services will be back as soon as possible.
4. Lowered Number of Support Tickets
Instead of letting the customers literally bomb the support team with incident tickets, you can simply announce that there are some issues. Encourage the customers to check the public status pages so they can know what’s happening and if they can use your service with no disruptions at all.
When you do that, your support team can easily focus on resolving the issue instead of dealing with repeating tasks.
5. Internal Team Alignment
Even though public status pages are more about the end users and customers, they can enhance internal communication, too. Sometimes, when an incident or disruption happens, you don’t have time to tell everyone what happened. So, using both public and private pages can improve the internal team alignment, so everyone knows what’s their role in task handling.
When your team is aware of all updates, they are working more efficiently in resolving the issue.
6. A Competitive Advantage
Businesses that use public status pages appear more attractive and reputable. Imagine how professional you look when you update the end users on the disruptions happening in real time.
That’s a huge competitive advantage, especially when your direct competitors let their service go down without informing the customers about it.
7. Better Crisis Management
Crisis management is an essential thing to pay attention to when running a business. Surely, a public status page can be a key component of the strategy, especially when a huge incident happens.
Your status page can be used to communicate with everyone involved in the process, including the stakeholders, internal teams, and customers.
8. Receiving Customer Feedback
Many companies use their status pages to collect customer feedback. That way, they improve their service based on what the end users want and expect from them.
This approach lets you, the employees, stakeholders, and responsible personnel take action and improve the overall service to meet customer requirements.
Summarizing the Benefits of Public Status Pages
We mentioned so many reasons why you must create a public status page as part of your growth strategy. As a result, you enhance the overall customer experience and get a competitive advantage.
While streamlining communication during a crisis, you can ensure you provide a transparent service with no risk of legal issues later. So, stay transparent, direct, and communicate openly using your public status page as part of your ongoing growth.
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