Parimatch becomes AFA’s Fifth Regional Sponsor in Asia

The well-known gambling operator Parimatch announces a partnership with the Argentine Football Association (AFA), thus, becoming the fifth regional sponsor of this organization. Through this partnership, the AFA can expand its international presence and participate in all sports technology events held in Asia together with Parimatch.

Entering new strategic markets, the Argentine Football Association has attracted over 55 commercial partners and improved its digital content strategy, including social media in five languages, to help attract new audiences.

The partnership with Parimatch will enable its users to participate in various official events, receive autographed t-shirts of the Argentine players and enjoy all unique moments of the game.

AFA President Claudio Tapia thanked Parimatch for this opportunity, calling the company a leading player in the gaming industry. “We are pleased to welcome Parimatch as our regional sponsor in Asia,” Tapia said. He stressed that this agreement allows the AFA to operate in Asia and strengthen its position in world football.

Leandro Petersen, Commercial and Marketing Director of the AFA, added: “We are so much delighted to announce this new regional sponsorship in the Asian region with Parimatch. Partnering with a market leader such as Parimatch will strengthen our position on the international stage and help expand Argentina’s fan base in Asia.”

Parimatch also expressed its satisfaction with signing the agreement with the AFA. “This agreement marks an important milestone for Parimatch as we strengthen our commitment to developing football in Asia and providing an exceptional gaming experience for fans. Our partnership with the AFA greatly expands our brands and allows us to actively engage our football fans in Asia,” the gaming platform said in a statement.

Through strategic partnerships with leading football organizations such as the AFA, Parimatch continues to promote the development of sports and popularize football culture in Asia, bringing favourite teams closer to their fans. Parimatch also plays a key role in promoting sports culture in the region, providing its users with exclusive access to sports events and products related to Argentine football.

Parimatch’s Strategic Development Directorate stated that this collaboration demonstrates how strategic alliances can impact the development of the sports industry. Parimatch is constantly looking for new opportunities for development and innovation, and this partnership is no exception. They look forward to the new opportunities that will open up through this cooperation.

The Argentine Football Association is the governing body of football in Argentina based in Buenos Aires. It organises the main divisions of Argentine league system (from Primera División to Torneo Regional Federal and Torneo Promocional Amateur), including domestic cups: Copa Argentina, Supercopa Argentina, Copa de la Liga Profesional, Trofeo de Campeones de la Liga Profesional and the Supercopa Internacional.

The body also manages all the Argentina national teams, including the Senior, U-20, U-17, U-15, Olympic and women’s squads. Secondly, it also organizes the women’s, children, youth, futsal, and other local leagues.

The AFA also organised all the Primera División championships from 1893 to 2016–17. From the 2017–18 season the “Superliga Argentina“, an entity which was administered independently and had its own statute, took over the Primera División championships.^{[3] Nevertheless, the Superliga was contractually linked with the main football body.[4] The last championship organised by the Superliga was 2019–20, shortly after the season ended the body was dissolved.[5].}