ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Thursday, April 22, 2021
Search
    Generic filters
    California Business Journal
    54 °f
    Los Angeles
    61 ° Fri
    61 ° Sat
    60 ° Sun
    58 ° Mon
    60 ° Tue
    66 ° Wed
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

      bitcoin2

      What the average person needs to know about Bitcoin

    • People
    • Featured
      lights, camera, action2

      Lights, Camera, Testing!

      Dennis Weiss Lead Gen

      Commentary: Preventing Lead Generation Fraud

      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      Improper Medical Treatment: What To Do Next?

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      Legal obligations of businesses: What happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Health insurance claim form

      How to file an insurance claim: Everything you need to know

      safe workplace

      9 Essential Steps for a Safer Workplace

      trust3

      7 ways to build trust on your business website

    • Health & Fitness
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

      bitcoin2

      What the average person needs to know about Bitcoin

    • People
    • Featured
      lights, camera, action2

      Lights, Camera, Testing!

      Dennis Weiss Lead Gen

      Commentary: Preventing Lead Generation Fraud

      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      Improper Medical Treatment: What To Do Next?

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      Legal obligations of businesses: What happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Health insurance claim form

      How to file an insurance claim: Everything you need to know

      safe workplace

      9 Essential Steps for a Safer Workplace

      trust3

      7 ways to build trust on your business website

    • Health & Fitness
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

    Search
      Generic filters
      California Business Journal

      ‘My Job is Planning the Divorce … On The First Date.’

      Businesses develop esteemed and profitable brands. Attorney Relani Belous helps them protect it.

      by Victoria Kertz, Staff Writer, California Business Journal
      A A
      Share on FacebookShare on Twitter

      (Photo by lyndaspann.com)

      Hollywood studios, big movies and new productions are on hold — as are the ancillary transactions with thousands of small businesses that typically rely on the media, entertainment and supporting industries for work.

      While caution spills into early summer, there are still more questions than encouraging headlines, yet behind closed doors, and to quote the famous line by P.T. Barnum “the show must go on.” Or, in this case, “Business must go on.”

      Actors may not be on stage, but entrepreneurs – and the recently-furloughed – are turning side hustles into burgeoning brands.

      And the lawyers are as busy as ever.

      One is Relani Belous, an Intellectual Property attorney, branding expert and principal of Belous Law Corporation in Los Angeles, California.

      “It’s not business as usual,” she says. “It’s business as unusual. But you have to adapt.”

      Belous, with previous in-house executive level legal experience at MGM and Stan Lee’s POW! Entertainment, says America’s inherent resiliency will help the nation bounce back.

      When she advises clients, a mix of entertainment, tech, retail, and B2B companies, Belous emphasizes the importance of a Plan B. The prominent question still remains consistent: “Are you prepared for the worst possible thing that could happen?”

      It starts, she quickly adds, with the foundation of what IP stands for: Brand Protection and Loyalty.

      “It’s sometimes overlooked during the rush to market,” Belous says.

      In the daunting age of pirated digital movies, counterfeit fashion goods, fake emails with questionable wire instructions and ‘click throughs’ to a rabbit hole of doomsday emails, “it’s more dangerous not to be protected.”

      Consider brand impersonation.

      “The last person an entrepreneur wants to call is a lawyer,” she says with a laugh. Yet, as a best practice, all new brands, joint ventures, burgeoning business or co-marketing arrangements should be legally binding in writing, with proposed marks or brand monikers filed with the U.S. Patent and Trademark Office post haste.

      “There are other things that loom in the background like employment laws, working with your friends, a list of obligations and financial liabilities” she adds.

      Before she attended law school, these IP pitfalls and the protective legal standards necessary were constantly engrained in Belous’ mind while working, among other various financially related roles, as a CPA auditing “for things that no one knew were there.”

      “The biggest challenge is to have clients focus on what the big picture is,” she says. “Balance, in life and mindset, is key.”

      IP protection is even more important when friends or family go into business together, something Belous advises against.

      ADVERTISEMENT

      “My job is to plan the divorce on the first date,” she says.

      Then she quickly adds: “Well, in the most positive light.”

      Belous has seen multiple implosions of one founder turning on the other with disastrous, expensive and highly-emotional consequences that often lead to what she wants her clients to avoid: Litigation – which she does not handle. “It can cost six to seven figures and sometimes the cost to be right is the same, if not more than to be wrong,” she warns, thus her insistence that co-founding partners put everything in a clear and understandable written legal format.

      Big law firms are motivated and rewarded to bill the maximum hours they can. Dragging intellectual property legal battles through the courts over several years means more money in their already deep pockets which otherwise could have been used to build up a brand versus tear it down. Large, traditional law offices have a history of turning small business people away from getting legal assistance when they’re a start-up.

      “The legal industry is slow to adapt,” she says, noting that many are still staffed by a group of homogenous individuals working in marble offices charging exorbitant fees to cover the “frills” and making business or brand development more complicated than necessary. That said, it’s unclear how many small business owners found it easier to go it alone rather than endure the inhuman amount of patience required whilst awaiting the return call from a major firm’s attorney, which is high on the complaint list at the State Bar.

      Establishing her firm in 2019, Belous is a growing small business owner herself and delights in the opportunity to guide clients through the unfamiliar legal jargon maze. “There’s a certain level of camaraderie with those just starting out. I like to build people up. I think, ‘how can I make their lives better?’ Not only legally, but also, do I know anyone I can partner up with them? I like bringing people together.”

      She tells clients, “I’ll be with you every step of the way.”  She further insists that a woman-owned firm offers a different perspective and diversity. “Many clients prefer to work with like-minded small business professionals. They encourage and cheer them on. I believe in growing with them, and not at their expense.”

      Belous has embarked on another unique passion project with a fellow trademark aficionado on the East Coast: A media-based manifesto known as The Trademark Channel, a consumer-focused platform dedicated to educating people about counterfeits and understanding the importance of trademarks. “Brands need to be important to consumers,” she says.

      She uses beauty products – including CBD-based products as an example – because counterfeit lotions at a low price may be harmful to eager consumers. “Truly it’s impossible to know what you’re getting with an un-established  or ‘imitation’ brand,” she says. Improperly formulated skin products can have dire effects, and she wants consumers to know that they’re taking a serious chance when using them.

      “Established, vetted brands,” she argues, “have quality controls in place.”

      The site and channel, scheduled to launch this summer, “will educate society and help individuals make better buying decisions.”

      Meanwhile, Belous is like the rest of us, staying at home and doing her part until it’s safe to go physically back into the world. She continues to work, as do many of her clients, although in a variety of different ways while devising innovative production techniques for The Trademark Channel and reinforcing what makes America magnificent  – small businesses, artists and entrepreneurs.

      Like everyone, Belous looks forward to California’s grand reopening and the new, exciting brands and services that will hopefully emerge from the darkness of a pandemic – like the phoenix from the flame. “After all,” she says, “out of tragedy, comes opportunity.”

      Copyright © 2020 California Business Journal. All Rights Reserved.

      Relani Belous, an Intellectual Property attorney, branding expert and principal of Belous Law Corporation in Los Angeles, California.
      Relani Belous, an Intellectual Property attorney, branding expert and principal of Belous Law Corporation in Los Angeles, California.
      Relani Belous, an Intellectual Property attorney, branding expert and principal of Belous Law Corporation in Los Angeles, California.
      Relani Belous, an Intellectual Property attorney, branding expert and principal of Belous Law Corporation in Los Angeles, California.
      Tags: AmericaattorneyBelous LawbrandingCaliforniaCBDconsumersCorporationCPAdevelopmentdivorceentrepreneurentrepreneursexecutivefocusGroupHollywoodintellectual propertyIPlawlaw firmslaw schoollawyerLeelitigationLos AngelesloyaltymarketingRelani Beloussmall businesssmall business owners
      ADVERTISEMENT
      Victoria Kertz, Staff Writer, California Business Journal

      Victoria Kertz, Staff Writer, California Business Journal

      WHAT TO READ NEXT

      Take care of Mind-Body-Soul
      Health & Fitness

      4 Steps to Taking Better Care of Yourself in 2021

      April 22, 2021
      Health insurance claim form
      Education

      How to file an insurance claim: Everything you need to know

      April 22, 2021
      safe workplace
      Education

      9 Essential Steps for a Safer Workplace

      April 22, 2021
      trust3
      Education

      7 ways to build trust on your business website

      April 21, 2021
      lights, camera, action2
      Featured

      Lights, Camera, Testing!

      April 21, 2021
      speeding
      Education

      Here’s Exactly What To Do After Getting Fined With A Speeding Ticket

      April 21, 2021
      Next Post

      Laws All Small Business Owners Need to Know

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      1REALTOUR-SAN DIEGO-WEB DESIGN
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Most Viewed

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • THE ONLY WAY

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0

      Latest Articles

      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      April 22, 2021
      Health insurance claim form

      How to file an insurance claim: Everything you need to know

      April 22, 2021
      safe workplace

      9 Essential Steps for a Safer Workplace

      April 22, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR