With the global earphone and headphone market’s size forecasted to grow to USD $126 billion by as soon as 2030, numerous factors are propelling the category to these extreme fiscal heights. This includes rising customer expectations for increased audio quality coupled with the expansion of the music industry, mobile technologies and Internet penetration at large.
Earphones have also become a ubiquitous accessory for the numerous ways the device enhances daily lives. From 2-way communication, music, entertainment, fitness and gaming immersion to more utilitarian needs like concentration, noise cancellation and hearing protection, earphones enrich the human experience in so many ways.
As this sector burgeons, one visionary company realized the still untapped potential of this product category and is single-handedly taking earphone technology to exciting new heights: NTT Sonority—Japan’s audio brand that is a subsidiary of NTT, the third largest company in Japan and the world’s fourth largest telecom.
This tech behemoth has significantly raised the bar and is permanently disrupting the market with the launch of its ground-breaking nwm MBE001 True Wireless On-Ear Speakers featuring its proprietary “Personalized Sound Zone” (PSZ) Technology. Revolutionizing the way we experience audio, the PSZ innovation allows users to enjoy audio with utmost privacy, situational awareness, sound quality and comfort.
The technology minimizes audio leakage by containing sound to the ear, enabling users to use this on-ear speaker in public spaces without worrying about disturbing their surroundings—or having prying ears listening in … even if they are sitting or standing right next to you. This audio technology advancement is at the product’s core, providing users with the ultimate private acoustic space and balanced sound experience allowing them to hear their world differently than ever before.
“The technology enables users to enjoy their own personal sound zone without disturbing those around them or allowing them to accidentally or intentionally listen in. With the nwm MBE001 open earphones, audio is confined to within a few centimeters of the ear, ensuring music, audiobooks, videos, conversations and other sounds remain entirely private. These headphones concurrently allow users to stay aware of what’s around them, but without compromising audio quality, comfort or discretion. The wearer will hear more and miss less.”
The nwm MBE001 on-ear speakers are thoughtfully designed to address numerous factors that directly impact user satisfaction. These key benefits include:
“We are committed to pushing the boundaries of audio technology and delivering innovative products that enhance our customers’ audio experiences and lifestyle overall,” Sakai says. “Our relentless pursuit of balance between sound pressure, quality, ergonomics and aesthetics has led to the disruptive, cutting-edge design of our new nwm MBE001 wireless on-ear speakers. They are not just about sound, but rather connection as they offer a new way of engaging with the world … complete with your very own Personalized Sound Zone. With them, you’re in tune with your world by being in control of your sound.”
NTT Sonority’s journey taking the nwm MBE001 wireless on-ear speakers from concept to product launch was marked by countless trials and adjustments to balance sound pressure and quality while minimizing sound leakage. The company’s PSZ technology is a key innovation that applies the principle of noise cancellation by producing an inverted soundwave to neutralize sound.
Unlike conventional audio devices that house the speaker unit in a box to prevent interference, PSZ technology has redefined this norm by confining sound within a 360-degree radius around the ear to minimize sound leakage. This non-directional speaker design offers stress-free, continuous listening without the pressure or vibrations associated with bone conduction earphones.
NTT sonority’s New Wave Maker (nwm) audio brand was created in November 2022 with the goal of creating an optimal audio experience. The company aims to expand its audio solutions to address future ways of working and living by creating not just a sense of immersion, but the comfort of being connected.
Learn more at personalizedsoundzone.com .
NTT Sonority is an audio engineering-focused subsidiary of NTT, one of the largest telecom provider in the world and the 3rd largest company in Japan. The company’s mission is to foster connection through sound, by letting people choose what they want to hear, and what they want others to hear. The company’s core R&D in sound physics and related hardware powers ground-breaking consumer product lines as well as B2B use cases with wide societal impact. Learn more at https://ntt-sonority.com/en.
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