How to make money on Focus Groups

Looking for extra income but don’t want to look for a job (or already have one)?

Look into focus groups.

It’s a good way to make money that doesn’t require much effort: just share your opinions, talk about different topics, and get paid for it. No, it’s not a scam, the money is paid for your real feedback on services or products. Such surveys are often conducted before releasing a new service or product model.

How do I make money on it?

First of all, find a region where you feel comfortable working and look for companies that have a presence there.

A company doesn’t have to be headquartered in your city, a branch is enough. Of course, the inhabitants of round agglomerations are luckier in this respect – you will have more options than in smaller cities. On the other hand, there are online portals that can help you find, for example, focus groups in Las Vegas, or another convenient city.

Be sure to check these sites at regular intervals as new job postings are frequently updated. Check to see if the requirements posted there are appropriate for your age and interests.

Once you are in the focus group, be punctual and polite. But don’t be afraid to give your opinion about products or services. Don’t be embarrassed, to tell the truth, as it’s for open and genuine feedback that the best focus groups pay the money.

Is it worth my time?

Think about it: you get paid for a few hours of your time where you just share your thoughts with other people.

Here are some real examples of focus groups:

A panel dedicated to labeling lemonade.
New design of a Thermo mug from a famous company.
branding of a leasing company.
Each panel can take anywhere from an hour to three, and you can get at least a hundred dollars for each one. You have fun, meet new people, and get paid for it too.

What is the focus group experience like?

Let us tell you in a nutshell. A professional moderator gathers a group of 6-8 people and they go to a booth or sit at a table (depending on the purpose of the study). One of the walls in the room is double-sided glass, where marketers are watching you, or a camera recording is taking place. Almost all feedback is verbal, but sometimes you may be given questionnaires or cards with specific questions. You don’t have to prepare at all for this job. In addition to payment, companies provide you with food and drink, as well as a pleasant company of similar interviewees. All you need to bring with you is a good mood and your thoughts to share.

Since the pandemic, some focus groups are even conducted online, so the opportunities are only increasing. In this way, people in small towns can find work for themselves without leaving their homes.

Conclusion

Consumer opinion focus groups are a great way to earn extra money without resorting to a traditional job. They are ideal for those who need to work from home or limit their commitments. Market researchers need consumer feedback before they bring their products and services to market, so you’ll help prevent half-finished ideas from coming to market. It’s also a fun way to spend an evening refilling your wallet rather than emptying it.