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California Business Journal
From Music to Business and Everything in Between

Kenny Burns, The Lifestyle Specialist

From Music to Business and Everything in Between

by Nickie Robinson, Special to California Business Journal
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When it comes to influence, the word is synonymous with legendary Lifestyle Specialist, Kenny Burns.

With an iconic career that spans over 20 years, Burns has worked with culture-shifting record labels and well-respected artists such as Sean Combs, Mariah Carey, Jay-Z, and Akon, and, along the way he sharpened his business ingenuity while advising major consumer corporations, spirits, and more.

Making an impact in multiple industries, including fashion, radio, television, marketing, and partnering with major brands including Amazon, Coca-Cola, Moet Hennessy, Puma, Heineken, Grey Goose Vodka, REVOLT TV, Aquahydrate, DeLeón Tequila, Cîroc Vodka, each touched by Burns’ magic and visionary insight, solidifies his legendary status through his marketing influencer blueprints that span across multiple industries, proving his depth of expertise is not to be underestimated.

Expanding his business portfolio, in 2017, Burns made a leap into the world of spirits by investing in and advising Uncle Nearest Premium Whiskey, the fastest-growing American Whiskey in US history. Following this success, in 2021, Burns acquired ownership in the Haitian creams inspired LS Cream Liqueur, and, in 2022, he continued in the spirit of growth by partnering with and investing in Spearhead Group, the first African-made spirits company comprised of Vusa Vodka and Bayab Gin.

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Kenny Burns, The Lifestyle Specialist

To share his wisdom as a successful entrepreneur, Burns reignited his radio show The Kenny Burns Show (TKBS) offering listeners free games to kick start their dreams and helping the community navigate their way through pandemic life. After seeing the positive impact on the life of Burns’ listeners, he decided to launch the TKBS weekly podcast highlighting members of the Nation as they discuss an array of topics, which aim to inform, impact, and inspire.

In Kenny Burns’ latest episode is titled, “It Was All A Dream.” he discussed cultural hedonism and pedophilia as they discuss the importance of protecting children by teaching situational awareness.

Burns also shared a cautionary story about a creepy encounter with his childhood neighbor that could have resulted in abduction. “It’s unfathomable that these people would hold this level of responsibility, but yet you cannot meet the demand of said responsibility,” Burns said. To join the conversation, listeners can tune in, and subscribe to Burns’ podcast on Apple Music, Spotify, and Amazon Music.

Each week, TKBS provides thought-provoking topics and conversations to help inspire listeners to not only reach for their dreams; but also make a difference. These weekly conversations are meant to inform, impact, and inspire those who listen to continue the conversation within their community.

For over two decades, Burns has been a well-respected name within the entertainment industry. Now, he continues to enlarge his legacy in the world of brands as a business mogul and investor. His mantra “Never let your expectations exceed your efforts” has solidified his relationships on trust and respect, holding him steadfast over the years and exemplifying that if Burns’ name is attached to a project – the dream will truly become a reality – “The Dream is Real.”

For more information info on Burns and his current projects visit KennyBurns.com and online at @kennyburns on all social media platforms.

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Nickie Robinson, Special to California Business Journal

Nickie Robinson, Special to California Business Journal

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