The flooring industry has experienced a revolution in recent years. Although consumers are still looking for flooring products that are gorgeous to look at, they also want flooring that is reliably built and environmentally friendly.
California-based Republic Floor is changing the flooring industry for the better, taking a unique approach emphasizing creative thought over traditional wisdom.
Republic Floor’s approach to the flooring industry is that it does not hire people with extensive experience in flooring. Instead, the company focuses on people who bring different expertise to the table from various fields, allowing them to devise creative solutions.
“Our success comes from hiring creative thinkers,” says Rotem Eylor, CEO and Founder of Republic Floor. “Experience is great, but what will really set your company apart is having people willing to challenge what you think you know about the industry.”
Most flooring products are created with beauty in mind first, but Republic also emphasizes functionality and eco-friendliness. “Even the nicest designs means nothing if it doesn’t hold up or is unsustainable,” he says.
Republic creates products that are both aesthetically pleasing and durable, but don’t take as much of an environmental toll as traditional flooring manufacturing.
Republic products are backed by a warranty, the length of which is determined by the product line, but can go all the way up to a limited lifetime warranty because the company is so confident in the quality of craftsmanship of their laminate flooring.
How does Republic ensure that they provide their customers with the best quality products? It utilizes the most current technology and highest-quality raw materials available to manufacture its products. The difference between the quality of materials used by Republic and its competitors is discernible. You can feel the quality of the raw materials used to build their flooring with your own hands.
Moisture protection is crucial for flooring; Republic uses high-quality wax and constructs and seals every plank individually. Laminate flooring is notoriously susceptible to damage from moisture, but Republic’s precision-based process prevents defects and makes the product more durable and long-lasting. This means that Republic’s products have to be replaced far less frequently than traditional laminate flooring.
Republic’s SPC flooring has been hailed by many as the next best thing to hardwood or ceramic flooring; SPC flooring can be made to look and feel like traditional wood or ceramic styles, but with more durability, water resistance, noise reduction, and cost-efficiency. It builds upon all of the strengths of conventional flooring in an appealing way.
Creating eco-friendly products
Manufacturers of wood products are held to certain standards regarding their emissions. “At Republic, we pride ourselves on being a green company,” Eylor says. “We see ourselves as having a responsibility to the environment, so we create our products with both the consumer and the environment in mind.”
Republic uses sustainable forestry for its raw materials. Laws have become more and more stringent over the years on the use of wood — especially endangered wood — and Republic fully supports these initiatives.
“Our world’s forests are a precious resource, so it is important that we protect them,” Eylor says. “Republic strives to be a leader in the industry, not only by providing the best products on the market, but also by holding ourselves to a higher level of accountability for the effects that our industry may have.”
Republic has facilities in California and Texas, but looks forward to expanding its operations in the future. There is a market for products like those offered by Republic, which provide the great benefits of traditional laminate flooring while mitigating its drawbacks.
“The thing that makes Republic pioneers in the industry is not just our products but a team who is willing to think outside the box to bring you the best possible solutions makes us special. In five years, everyone will be making flooring this way.”
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