ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Monday, January 25, 2021
Search
    Generic filters
    California Business Journal
    50 °f
    Los Angeles
    49 ° Tue
    53 ° Wed
    55 ° Thu
    53 ° Fri
    53 ° Sat
    55 ° Sun
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      claiming gambling losses on your taxes

      Can you claim gambling losses on your taxes?

      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

    • People
    • Featured
      law swirl stairs

      Down and Dirty

      284 RUdQVDAwNTEuanBn

      The Rising Phenomena of Solar Energy Hits A New Gear in California

      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      electric vehicle charging station 2

      The Electrification of Transportation

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

    • Human Interest
      • Food
      • Art & Culture
    • Education
      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      law swirl stairs

      Down and Dirty

      Benjy Grinberg

      Philanthropy Corner: 7 California Businesses That Care About Education By Supporting It With Millions of Dollars

      california-consumer-privacy-act

      How CCPA Has Impacted Businesses

    • Health & Fitness
      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      claiming gambling losses on your taxes

      Can you claim gambling losses on your taxes?

      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

    • People
    • Featured
      law swirl stairs

      Down and Dirty

      284 RUdQVDAwNTEuanBn

      The Rising Phenomena of Solar Energy Hits A New Gear in California

      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      electric vehicle charging station 2

      The Electrification of Transportation

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

    • Human Interest
      • Food
      • Art & Culture
    • Education
      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      law swirl stairs

      Down and Dirty

      Benjy Grinberg

      Philanthropy Corner: 7 California Businesses That Care About Education By Supporting It With Millions of Dollars

      california-consumer-privacy-act

      How CCPA Has Impacted Businesses

    • Health & Fitness
      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    Search
      Generic filters
      California Business Journal

      Building on the World of ‘What’s Next’

      IMP-SF elevates Jason Ridge to Managing Director, signaling a new chapter for this San Francisco-based digital agency.

      by Ruksana Hussain, Staff Writer, California Business Journal
      A A
      (Photo caption: Jason Ridge, Managing Director, IMP-SF)

      (Photo caption: Jason Ridge, Managing Director, IMP-SF)

      Share on FacebookShare on Twitter

      With the ever-changing landscape that is the digital marketing space, the lifespan of any one communication element can be short, but the engagement generated with each piece of content is vital.

      For Bay Area-based agency IMP-SF (formerly Integrated Marketing Partners), that engagement comes with greater expectations given its focus on the financial services, technology, and fintech industries. Built on a 20-year foundation of excellence in sales, content, and brand engagement, the agency’s client roster includes global brands like Oracle, SAP, Bank of the West, Intel, and Discover® Global Network.

      Taking the helm after a recent rebranding initiative is newly appointed Managing Director Jason Ridge. Ridge has worked with IMP-SF for the last three years and brings more than 25 years of marketing and advertising industry experience.

      “I’m not only responsible for defining who we are and what we do, but also solidifying our positioning as a leader in content marketing, sales enablement, and creative campaigns,” he says. “My number one job is to help establish where we go for the next 3, 5, even 20 years. It’s an exciting time for us as we continue to grow.”

      While IMP-SF is a full-service digital agency, it specializes in working with B2B and B2C clients looking to succeed in the areas of highly considered purchases, complex sales cycles (or technologies), and those looking for defined multi-channel global campaigns.

      The firm’s expertise in the financial and technology sectors is driven by the wealth of knowledge at the leadership level—the agency’s Director of Planning, Executive Creative Director, and Chairman combined bring more than 90 years of industry experience—a statistic not common in the agency world.

      Being based in San Francisco has worked in the company’s favor, providing proximity to Silicon Valley and access to the immense talent the Bay Area offers. The company also has a satellite office in Chicago and longstanding relationships with contractors and partner groups, allowing the agency to scale like a much larger entity.

      Notable is IMP-SF’s average client tenure. Most relationships have been in place for more than seven years, which is quite an accomplishment in the digital agency space. In fact, “it’s almost unheard of,” Ridge says.

      He chalks it up to industry expertise and the fact that the firm is always growing or learning and “always evolving”. “We’re always looking for ways to bring something new to the table. Something our clients haven’t thought about.”

      For instance, IMP-SF helped one of its financial services clients change the way it markets to commercial clients by developing a content-based ABM program that positions the bank as a thought leader and encourages engagement.

      Related

      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      January 24, 2021
      law swirl stairs

      Down and Dirty

      January 21, 2021
      Load More

      “We take the knowledge we have of the industry and marketplace and put together programs, technologies, branding, and messaging tailored to their specific need,” Ridge says.

      images 1 1 - Building on the World of ‘What’s Next’IMP-SF also works on insight.tech, focusing on IoT (Internet of Things) design solutions and ideas. “In the case of insight.tech, we had the opportunity to take a longstanding, print-based partner program and reimagine it,” Ridge says. “The result is a digital content hub running on an advanced content experience platform that uses AI and intent marketing to determine what visitors coming to the site are looking for, what will most interest them, and serves up customized content to help drive engagement and capture leads.” In the first year, IMP-SF was able to help its client realize a 280-percent digital circulation increase and a 76-percent program partner increase. “None of this would have been imaginable without IMP-SF’s understanding of the client and their marketplace but also the latest platforms and technologies available,” Ridge says.

      He admits that “a lot of our time is spent continually staying one step ahead of our clients’ potential needs. Educating ourselves on the latest technologies. Researching the trends in the markets we serve. The work never ends.”

      “But neither do the possibilities,” he says with a smile.

      One of the big challenges Ridge sees for the industry as a whole is figuring out how to integrate all the content being produced in a way that ensures the right content gets to the right audiences at the right time and in the right context. As he says, “any agency can produce great content. But very few, and I mean very few, have our mastery for finding relevance and deepening conversations.”

      ADVERTISEMENT

      In many cases, challenges are answered through partnerships. “We seek partners who can help our clients bring together the latest technologies, like AI and machine learning [ML], to elevate their content and reach new audiences more effectively and efficiently,” he says.

      “These new platforms provide tremendous value by looking into a users’ online activity, developing a profile, and understanding their intent. It not only allows our clients to share content more effectively, but also better understand what to share, how to share it, and when to share it.”

      As for the future of IMP-SF, Ridge says “Growth and relevance are our focus. Our biggest opportunity as an agency is hiring the brightest talent and ensuring that we are well positioned with other partners and teams to provide the best creative, deliver value to our clients, and be on the leading edge of what’s next.”

      Copyright © 2019 California Business Journal. All Rights Reserved.

      s1 6 - Building on the World of ‘What’s Next’

      s2 6 - Building on the World of ‘What’s Next’

      Tags: AdvancedadvertisingAIAnsweredbay areabrandingCaliforniaChicagocommercialcontractorsdigital marketingexecutivefinancial servicesfintechfocusfull-service digital agencyIMP-SFinternet of thingsJason RidgeLeadershipleadsmarketingmarketplacerelationshipssales enablementSan FranciscoSilicon ValleytechnologyValley

      Get real time update about this post categories directly on your device, subscribe now.

      Unsubscribe
      ADVERTISEMENT
      Previous Post

      The Genesis of the ‘Fractional’ CFO

      Next Post

      Sobering Impact

      Ruksana Hussain, Staff Writer, California Business Journal

      Ruksana Hussain, Staff Writer, California Business Journal

      Ruksana Hussain is Publisher and Editor of Traveler and Tourist, Managing Editor at Diversity Professional and a contributor to Cuisine Noir, California Business Journal, Zola, EContentmag.com, Foodie Travel USA, Gulfshore Life and Irvine Weekly.

      WHAT TO READ NEXT

      law swirl stairs
      Editor's Choice

      Down and Dirty

      January 21, 2021
      Benjy Grinberg
      Education

      Philanthropy Corner: 7 California Businesses That Care About Education By Supporting It With Millions of Dollars

      January 20, 2021
      mind-consciouness-neuroscience
      Featured

      Empathy in AI

      January 19, 2021
      boxing-gloves
      Human Interest

      Mystical Phenomena

      January 19, 2021
      OIP 2 - Silicon Valley's Celltrio is utilizing the design theory popularized in LEGO building sets to automate lab processes for harvesting cultured cells.
      Featured

      Silicon Valley’s Celltrio is utilizing the design theory popularized in LEGO building sets to automate lab processes for harvesting cultured cells.

      January 19, 2021
      dna-double-helix-chemical-formulas-computer-generated-d-rendering-medical-research-background-rotation-184787276
      Business

      Who is part scientist, inventor, anthropologist, explorer, designer, engineer, architect, reporter, journalist, museum curator, travel guide, therapist, teacher, trainer and athletic coach?

      January 14, 2021
      Next Post
      crop - Sobering Impact

      Sobering Impact

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Top Stories

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0
      • The DealMaker

        0 shares
        Share 0 Tweet 0

      Latest Articles

      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      January 24, 2021
      law swirl stairs

      Down and Dirty

      January 21, 2021
      human-resources-concept

      Commentary: The Intersection of HR and Tech to Create Better Workplaces

      January 20, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR

        Do NOT follow this link or you will be banned from the site!