4 Benefits of Using a Data Visualization Program as a Business Owner

Your brain can process images 60,000 times faster than text.

As a business owner, you need every advantage you can get to stay competitive in the crowded business market. Data visualization is the key to leveraging our preference for images to keep your edge.

If you’ve never wondered about the benefits of using a spreadsheet or data visualization business application, it’s time to start. Read on to learn about four key benefits of data visualization programs for your business.

1. Get Meaningful Business Insights

It’s been said so often because it’s true: a picture is worth a thousand words.

Like most businesses, you probably have access to an ocean of data, including last year’s reports, last decade’s numbers, and much more. But, like most businesses, you probably have no idea how to use that information to make your business better.

Data is useless until it’s broken down and processed into meaningful insights. But data analysis isn’t easy — that’s why it’s a specialized field.

A data visualization program is the solution for your business. It churns through the raw data and turns it into a coherent graph or chart that you can use right away.

2. Communicate Business Insights

Once you understand what’s going on with your business, you have an even more difficult task: communicating those insights to others.

No one likes reading an endless memo filled with numbers and percentages. Whether it’s clients, bosses, or employees, communicating through text-heavy reports isn’t effective. Swap those dense reports for a data visualization slide, and it’s easy to get your point across.

3. Entice Stakeholders

If you’re pitching your product or your company to potential stakeholders, they want information. And they want it fast.

The human eye vastly prefers images to text. In fact, 90% of the information we take in is through visuals rather than writing or numerals. We’re hardwired to like pictures and avoid dense text.

If you make your stakeholders work to understand you, they’ll lose interest before you can get your point across. A dramatic chart won’t bore them, so choose data visualization to keep them hooked.

4. Save Time

Time is money. Employee time is your money.

Think about all the time that goes into traditional data reports: retrieving data, figuring out how to analyze it, and creating a report by hand. Not only are traditional reports time consuming to create, but they also take time to read and understand.

A data visualization program saves time on both ends: it’s quick for your employees to put together and quick for the reader to understand.

The only question is which data visualization program is right for you. Know more here about the data visualization program options that are available and which one you should choose.

Should I Use a Data Visualization Program?

If you want to save time and money, get clear business insights, and leave your stakeholders wanting more, then yes! Data visualization programs are for you.

Want to learn more about business products and technology? Check out the rest of our blog to get even more insights.