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CALIFORNIA BUSINESS JOURNAL
leather

Using Custom Leather Patches to Promote Your Business

Leather patches are classy, they look great and are a great way to enhance the image of your business while promoting it.

by Karen Spielman, Special to California Business Journal
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When it comes to promoting your business, you can’t play favorites with quantity and quality. They are both effective, valid ways of promoting your business and as a business owner, you want to explore as many options as possible.

When it comes to quality, there are few things as effective as custom leather patches. They have a lot of personality, and instantly elevate the image of your business in the minds of those who happen to see or use your custom patches.

In this article we’ll explore two sections: “Why Custom Leather Patches are a Great way of Promoting Your Business” and “How do Leather Patches Work?”. At the end of the article, you should have a good idea on how to go about this promotion tactic.

Why Custom Leather Patches are a Great way for Promoting Your Business?

Visual effect

Leather is one of those materials that’s perfect in almost every way. It’s very pleasing to see, it’s super durable, and it even feels good to the touch. Leather has been humanity’s favorite material for all sorts of applications (like clothing) for hundreds of years—and it’s easy to see why.

Before, we explained the different qualities of several types of patches. Leather patches come out on top as standing out more thanks to their high-quality appearance, the texture of the leather that reflects light in a peculiar way. Leather, to put it shortly, is a superior material. Especially so when it comes to patches.

If you’re looking for a distinct visual quality, leather is definitely your top choice. It has a respectable, sophisticated, and even professional look that very few other patches can recreate. A good leather patch with your company’s logo or name can instantly communicate authority, respectability, and other positive qualities in this same vein.

Durability

No matter what your business is, you want anything with your name on it to be of high-quality, lest it reflects poorly on you. With leather patches, you can never go wrong. Most real leather is treated so that it lasts long years of use without suffering a scratch. Mostly leather is even fire-proof to some extent.

Other types of patches like iron-on or embroidery patches are not as durable, and they will look noticeably worn out in a matter of weeks. You want your patches to look good even after years of use: leather gives you just that.

Also, in terms of durability, you can choose synthetic leather which might be a little less resistant to wear and tear than real leather but they stay good-looking for longer. Plus, unlike genuine leather, synthetic leather can have some pluses, like being embossed or debossed.

How do Leather Patches Work?

If you’re a little unfamiliar with using custom patches as a way of promoting your business, don’t worry. It’s all really quite simple and an easy process both for you and your customers.

For uniforms

The most attractive way of using leather patches—because of the respectable, sophisticated look that we were walking about earlier—is to sew onto uniforms. This has been a trend for a very long time, and it continues to be one of the most favored types of uniform patches in the country for professional settings.

Although leather has been replaced by plastic and metal name tags, those just cannot compare to a custom leather patch, and they impact that leaves on your customers and clients. A wrinkled, plastic card can never compare to a beautiful leather patch.

Giveaways

Leather patches with your business’s name—logo and so on—using self-stick patches that your customers can then use on not just clothing, but pretty much anything they want. This is a very convenient strategy because you can give them away at local events and make your business known to unsuspecting leather-patch-loving people.

For clothing

Either selling or giving away clothing with patches is a great idea. Customers who use such clothing on a semi-regular basis have been proven to enhance your business’ image to a larger audience. Plus, using these types of items has been shown to boost employee morale. A good way for your employees to stand out in the workplace.

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If your clothing is trendy and well-designed, you can even turn a profit while promoting your business. Leather patches are classy, they look great and are a great way to enhance the image of your business while promoting it. On top of it, there are many ways you can go about using them: no matter how you put them to use, they are sure to be an effective and convenient way to promote your business.

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Tags: BusinessconvenientCustom Leather PatchesemployeesexploreleaveslocalplasticUsing Custom Leather Patches to Promote Your Business
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Karen Spielman, Special to California Business Journal

Karen Spielman, Special to California Business Journal

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