By Rick Weinberg, Editor, California Business Journal.
Email: Rick@CalBizJournal.com / Mobile: 949-648-3815
They were so impressed, in fact, that Rothman decided to partner with Simplified Genetics to become the first fitness center in the U.S. to offer and distribute SimplyFit to the general consumer market.
“At UEvolution, we are consistently searching for ways to stay ahead of the curve by offering the very latest in approaches to nutrition and fitness,” Rothman says.
SimplyFit is a full-sequence genetic DNA test which can tell an individual, with clinically proven accuracy, the road map to their optimal fitness and weight loss potential.
A simple cheek swab of cells is sent to the Simplified Genetics’ testing lab. Within weeks, a full breakdown of what the body needs to achieve optimal physical results is calculated.
“Everyone’s body is different,” Rothman says. “Through a full-panel genetic test, the guessing game and the one-size-fits-all approach to fitness and weight loss is eliminated.”
The program is catered exactly to an individual’s DNA.
“Everyone is different but in every case a scientific approach to fitness training and weight loss management can potentially lead to a cure for obesity,” Rothman says.
According to Simplified Genetics, the company is a full sequence, genetic testing and analysis provider. It says it is currently the only provider in the U.S. to offer clinicians and consumers full sequence analysis as opposed to the current standard of SNP (Single Nucleotide Polymorphism) analysis in the market today. The Government Accountability Office confirmed the difference in the 2010 report, providing significant evidence of the inaccuracies of SNP analysis.
Simplified Genetics was founded by Kurt and Gina Johnsen and was established as an LLC in 2013.
621 S. Spring St.
Los Angeles, CA. 90014