From the California Business Journal Newswire.
While most businesses focus on digital marketing to promote their business, experts say it’s important to remember that there’s still a place for print marketing in this world.
In fact, 56 percent of consumers trust print marketing more than any other marketing method. And, 70 percent of consumers claim that they find direct mail adversity to be more personal than online ads.
Therefore, if you’ve been neglecting print marketing in the past year, it’s time to revisit.
A good form of print marketing to start with is a brochure. But, how do you make a great brochure for your business Check out this guide to learn how to make a brochure that sets your business apart.
The average online ad is just a few sentences long. Therefore, marketers make it their focus to get in as much enticing info as they can in just a few words.
Brochures, on the other hand, contain several or more long paragraphs of information.
With all that space for extra information, you’d think it’d be way easier to capture someone’s attention through a brochure than through an online ad.
However, this isn’t the case, as humans have very short attention spans and most don’t want to spend the time reading through an entire brochure.
So, to make sure your readers pay attention to the most important details of your business brochure, you need to create contrast.
Contrast, through the form of color, typography, and size, will help the important information stick out and stick with your audience.
In addition to creating contrast when making a brochure, you also want to make sure that you avoid clutter.
Every image, logo, and group of text should have blank space around it so that things don’t get too jumbled and messy.
When creating a brochure, we suggest that you stick to two or three high-quality images (you can use this picture editor to create the best images possible). And, make sure to keep the paragraphs in your brochure short and sweet so your audience can easily separate information.
Before you start creating your brochure, it’s very important that you have a precise objective in mind.
Are you creating your brochure to promote a certain event your company is hosting? Are you looking to educate your customers about a new product or service? Or, are you hoping to share basic information that you feel your customers should know about your industry and brand?
Whatever your objective is, be sure to define it from the start, as this will guide everything from the types of images you choose to the tone you use.
Now that you know how to make a brochure, it’s time to get to work on your own. And, if you liked this article, be sure to check back in with our blog for more print marketing tips and tricks.