From The California Business Journal Newswire.
Business owners: are you wondering how to be successful on YouTube? Well, stop wondering and keep reading.
The following guide lays out the easiest and most important tips for managing a successful corporate YouTube channel. And by success, we mean: increasing your business, overshadowing your competition, and reaching your goals.
Despite how it sounds, it’s neither too good to be true or too difficult to achieve. You can do it with these simple steps. Read on to learn how.
No matter what you do with your YouTube channel, anyone who wants to learn more about it will end up looking at your homepage. If that homepage is ugly, amateurish, unhelpful, or otherwise unprofessional, such viewers will probably never look you up again.
This is huge. To lose the audience just when they become interested in learning more about you is worse than not attracting them in the first place.
For this reason, creating a professional YouTube homepage should be your first priority.
First of all, it should look very attractive with an intriguing profile picture that coherently represents your brand. Since this can be quite difficult, look at the profile images other famous brands have used for ideas.
Also, you should definitely use a YouTube logo maker to brand your videos. Branding your videos with your customized corporate logo makes them look impressively official.
Your audience better find what they’re looking for when they land on your homepage, namely who you are and what you’re about. A trailer that gives an overview of your brand and your channel is best for this. It will autoplay for all who view your homepage, hopefully answering most of their questions.
Next, YouTube for business is a form of content marketing, just like blogging. In other words, it’s very competitive. You’re going to need very high-quality content in order to reach and convert your audience.
Fortunately, all companies are different in many ways and so are their audiences. That means you’ll create the best content by finding your specific audience and creating customized content just for them.
First of all, make your videos relevant to your company’s specific operating area. This could be your biggest advantage as you might be the only business in town that’s advertising on YouTube. Also, it reassures local viewers that they can discuss your video topics with you in person.
Next, if you know the types of people who need your business (age, gender, etc.), you can further tailor your content for them. Match your ideal customer’s sense of humor or otherwise relate to them.
Speak their language, literally. If your company is multilingual, your videos should be, too. Post videos in all languages you are equipped to conduct business in.
Once you have your audience figured out, all you have to do is help them. Every question or problem they have, answer it in a video.
One video per answer is a good policy. It ups the number of videos on your channel and it lets YouTube users find the answers they’re looking for easily.
These essential tips are your first steps toward great business success on YouTube. Follow this guide to reach, keep, and grow your audience. If this advice helped you, bookmark and share this guide on how to be successful on YouTube.