May 28, 2020

Storelocal Taps Travis Morrow as New CEO

From the California Business Journal Newswire.

Storelocal, the self storage industry’s only co-op focused on providing innovative software solutions and bettering vendor and operator relations, has announced that Travis Morrow has assumed the position of Chief Executive Officer, effective June 1, 2019. 

Morrow comes to Storelocal with more than 15 years’ experience in the self-storage industry, serving most recently as president of the Self-Storage Division for Strat Property Management, Inc. (SPMI) and president of National Self Storage. 

In order to dedicate full attention to the evolution and expansion of Storelocal, Morrow  stepped down as president of the Self-Storage Division at SPMI. 

Travis Morrow, the new Chief Executive Officer

Travis Morrow, the new Chief Executive Officer

“On behalf of the entire team at SPMI, I would like to thank Travis for his countless contributions to our organization,” says Don Clauson, CEO of SPMI and founding member of Storelocal. “His attention to detail and creativity, blended with his keen understanding of technology, have had a huge impact on our organization over the past two years. While we are sad to see him go, I am personally equally as excited to have him bring his skill set and expertise to the co-op.  I know the sky is the limit for Storelocal with Travis at the helm.”

“It is a luxury to have Travis come on board as CEO of the co-op,” says Lance Watkins, CEO and founding member of Storelocal.  “His experience operating storage portfolios, serving on the Self-Storage Association (SSA) Board of Directors, founding the SSA Young Leaders Group, and serving as chairman of the co-op, make him an invaluable addition to Storelocal’s management team.”

Morrow replaces Watkins, former CEO of the co-op who will remain on its board of directors. Watkins will turn his attention to improving and expanding the capabilities of Storelocal’s Tenant™ suite of products as well as heading up new product development. 

“I am very excited to have the opportunity to lead an organization that I believe in so ardently,” says Morrow, a founding member of Storelocal. “Storelocal’s mission of helping owner operators with everything from vendor relations to providing a suite of software solutions designed for our specific needs is a mission that I think fills a real void in our industry and helps keep independent operators just that: independent.

“I thank Lance, Don and the entire Storelocal board for placing their confidence in me to run the co-op. Without Lance’s years of hard work and dedication as founder and CEO of the co-op, we would not be where we are today.”

Storelocal is a co-op owned by independent self storage operators working together to sustain a free and open marketplace within the industry. Our partnerships allow for unassisted move-in technology and our brand services increase the profitability of our members. In just over five years we have grown to more than 1,200 facilities, including 12 of the top 50 operators, making Storelocal the 4th largest self storage owner entity in the U.S. For more information about the Storelocal co-op, please visit  For more information about Storelocal’s proprietary suite of Tenant™ technology solutions, visit

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