Special to California Business Journal.
Ever wondered how you could have your own friendly neighborhood deli like the ones you see in some of your favorite movies and television shows?
It’s totally possible.
The idea of taking on a new business venture can be daunting at first, but don’t psych yourself out of a good idea before you’ve done all of the research.
If you find yourself constantly fidgeting with the idea of opening a deli you’ve come to the right place. Keep reading for a few tips that will help you to finally butcher your apprehension.
Watching how people interact in delis on tv can warm your heart. The butcher or shop keeper typically knows everyone by name.
You can profit a lot from having a relationship with your customers. Cruise around to different areas and find where you would like to set up shop. Assess the location to see if you are near any competitors.
Most large supermarkets such as Walmart already have a deli area. However, if you do the legwork of reaching out to local farmers, and food vendors, you can begin to build personal relationships with the residents near your deli.
People love fresh food options, and they love personalization even more. If your consumers begin to trust you and see that you truly care, they will begin to frequent your deli over some of the larger businesses.
In theory, businesses are always a great idea.
But, you must ensure that your business has the proper licensing to take off. Be sure to obtain the necessary permits, certificates, and insurance for your business to run legally.
You can perform a quick Google search by typing in terms like “Insurance for deli” and many options based on your current location should come up.
After you have taken care of the legal stuff, as well as come up with a business plan for your deli (marketing, investment cost, etc), you can begin to plan your menu and hire your staff.
Decide on the type of foods you would like to have available in your deli, and decide how much help you will need to run your deli efficiently.
Delis are known to carry seasonal food options as well as permanent staples. Remember to be mindful of your location and set your deli apart by providing delicious delicacies that aren’t easily found in other locations.
There are a lot of steps that go into the backend of opening a deli. However, the effort is always worth it.
The steps shared above don’t even begin to cover everything that is involved in the process of starting up a new business, but they are a great foundation.
If you are feeling overwhelmed just know that there are tons of resources available to you online in the form of videos, articles similar to this one, and Facebook groups.
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