ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Sunday, January 24, 2021
Search
    Generic filters
    California Business Journal
    57 °f
    Los Angeles
    50 ° Mon
    49 ° Tue
    53 ° Wed
    55 ° Thu
    53 ° Fri
    53 ° Sat
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      claiming gambling losses on your taxes

      Can you claim gambling losses on your taxes?

      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

    • People
    • Featured
      law swirl stairs

      Down and Dirty

      284 RUdQVDAwNTEuanBn

      The Rising Phenomena of Solar Energy Hits A New Gear in California

      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      electric vehicle charging station 2

      The Electrification of Transportation

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

    • Human Interest
      • Food
      • Art & Culture
    • Education
      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      law swirl stairs

      Down and Dirty

      Benjy Grinberg

      Philanthropy Corner: 7 California Businesses That Care About Education By Supporting It With Millions of Dollars

      california-consumer-privacy-act

      How CCPA Has Impacted Businesses

    • Health & Fitness
      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      claiming gambling losses on your taxes

      Can you claim gambling losses on your taxes?

      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

    • People
    • Featured
      law swirl stairs

      Down and Dirty

      284 RUdQVDAwNTEuanBn

      The Rising Phenomena of Solar Energy Hits A New Gear in California

      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      electric vehicle charging station 2

      The Electrification of Transportation

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

    • Human Interest
      • Food
      • Art & Culture
    • Education
      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      law swirl stairs

      Down and Dirty

      Benjy Grinberg

      Philanthropy Corner: 7 California Businesses That Care About Education By Supporting It With Millions of Dollars

      california-consumer-privacy-act

      How CCPA Has Impacted Businesses

    • Health & Fitness
      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    Search
      Generic filters
      California Business Journal

      ‘Modern Vending’

      Smart phones, smart devises and now introducing Smart Machines with eye-catching participatory screen innovations.

      by Judd Spicer, Senior Writer, California Business Journal
      A A
      KK HQ Pilot - 'Modern Vending’
      Share on FacebookShare on Twitter

      Save yourself the old-time coin jingle and spare your sneakers the swift kick to make that bag of chips descend.

      These aren’t your dad’s vending machines.

      Akin to the user-driven automatization seen across all corners of 2020’s technical society, the vending machine is no exception. And Digital Media Vending International (DMVI) is at the forefront of the movement.

      Founded in 2009 and fueled by the successful sale of a previous vending company, Santa Rosa-based DMVI (digitalmediavending.com) vended an original course considered humble by its current standards.

      “When we started the company, we had a narrow goal to re-invent wall-mounted vending machines. Traditionally, most thought of these as a machine where you pump in some quarters or the change or in your pocket. And most of these don’t exist anymore because you really can’t buy anything for a quarter anymore.” — London-born David Ashforth, co-founder of DMVI. 

      With his previous company, Ashforth learned fast the aesthetics lessons of vending in which digital advertising screens on a machine were big attention-getters (“and these were just semi-smart machines,” he says). With such knowledge, DMVI started its domestic work with digital screen machines in Austin, Texas.

      “People started calling us and asking how they could put their own products inside a vending machine,” Ashforth says.  “The most common request was, ‘How can you make that same machine, but create it for my company?'”

      Such queries set further aloft dual DMVI sails, pairing enhanced customization with advanced automatization. With Screen Society presenting more customer and consumer control across myriad facets of business and lifestyles, the concept of the rusty, frustrating vending machine was catching up to the times.

      “Today’s smart machines aren’t your standard ‘Snack & Soda’ vending machines,” Ashforth says. “They’re smart – really smart. It’s not your old school vending machines anymore where you push in dimes or a bill and press A-1.”

      SOS Wall Machine - 'Modern Vending’With touchscreen interfaces and video elements, modern vending isn’t just “part of the furniture” anymore.  Rather, the digital aesthetics and interactive opportunities play into the eye-turning, participatory screen culture, a quality further viewed via DMVI’s work with interactive kiosks.

      Long a staple of point-of-sale in Asia, the modern, smart and shiny vending machine is now fast finding its way in the West. “The screens really captures people’s attention,” Ashforth adds.  “Even if you weren’t thinking of buying a cupcake – or whatever the product is – when you’re walking, say, through an airport, you’re probably going to stop and have a look to see what’s on the screen.”

      Related

      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      January 24, 2021
      law swirl stairs

      Down and Dirty

      January 21, 2021
      Load More

      Businesses are now looking at all manner of new vending opportunities, whether the sales comes via a discreet, wall-mounting machine or sleek-looking large format machines.

      “It’s about capturing the imagination of the brand and consumer,” Ashforth says. “One of the unique elements of our machines is that it allows brands to expand their network and their reach without having to spend a half million dollars on a brick-and-mortar store.”

      Brands have continually embraced such a mindset with DMVI having created vending machines for the likes of Heineken, Estee Lauder and Fuji Film.

      “One of the things to think about when creating a vending machine is that it’s not only user-friendly, it’s operator-friendly,” Ashforth says. “Brands and companies have to be reactive to different seasons or new promotions or cultural shifts.  With our machines, a new interactive experience can be continually created. With the ways we use technology in our lives, people now have that expectation for brands.”

      The tenets of timeliness and flexibility have also seen DMVI work with product and events launches, creating, for example, a time-centric machine for a Rockstar energy and Microsoft Xbox dual product promotion. In 2017, DMVI earned knockout coverage for its “Punch & Crunch” custom machine, created for sports nutrition company BSN to help promote the bout between Conor McGregor and Floyd Mayweather (to have the energy bar vended, customers needed to punch a receptor space on the machine).

      Of even greater punch is DMVI’s readiness for a force far more impactful than any pugilist: Amid the global wave of the novel coronavirus pandemic, the company answered the COVID-19 call with its line of Personal Protective Equipment (PPE) machines.

      “We were fortunate that a company asked us to make a machine for travel-sized hand sanitizer several years’ back,” Ashforth says.  “So, back in February, we breathed new life into this wall-mounted machine and enabled it to sell additional products such as gloves, face masks and wipes. Come May of this year, we received more phone calls than we had the previous six months – and we were quite busy those previous six months.”

      The touchless vending machines (save for a card swipe, though they can also be operated via a phone app) are a mere 8-inches in depth and provide a sense of client and customer care via both modernity and specificity. “There’s a lot of traction for these machines, yet what makes ours different is that we designed it specifically for PPE with the added mind-set that these machines needed to be able to fit in small spaces.”

      In the days of virus, with customers seeking salve and businesses aiming to present calm, the age of dirty coins and dusty dollars has graduated into a new era of vending.

      “If you were to walk into a restaurant or office – do you really want to see a great big, dirty old snack vending machine that’s been repurposed or revamped to sell PPE? That’s not an image that businesses want to portray,” Ashforth says. “The businesses want to let customers know they’ve invested thought and care into the vending machine and that’s it there specifically for these products.”

      Copyright © 2020 California Business Journal. All Rights Reserved.

      ADVERTISEMENT

      This article was edited and published by Rick Weinberg, California Business Journal’s Founder and Editor-in-Chief. Click here for Rick Weinberg’s biography.

      TO READ THE MAGAZINE VERSION OF THIS ARTICLE, click here.

      s1

      s2

       

       

       

       

      Tags: AdvancedadvertisingAnsweredAustinCaliforniaCoronaviruscoronavirus pandemicCovid-19cultureDavid AshforthdevisesDigital AdvertisingDigital Media Vending InternationalDMVIenergyfilmFloyd Mayweathermodern vending machinesSmart MachinestechnologyTexasvideoXbox

      Get real time update about this post categories directly on your device, subscribe now.

      Unsubscribe
      ADVERTISEMENT
      Previous Post

      A Quick Lesson on Manufacturing Equipment: Common Tools of the Trade

      Next Post

      How To Handle Challenges Administering CBD Oil Products For Your Pets

      Judd Spicer, Senior Writer, California Business Journal

      Judd Spicer, Senior Writer, California Business Journal

      Judd Spicer is a Business Feature writer, Host of the Spicer Speaking Podcast and Co-Host at The Press Box Radio Show for ESPN. He is a graduate of the University of Minnesota.

      WHAT TO READ NEXT

      How to Prepare for a Mountain Trip (2)
      Education

      How to Prepare for a Mountain Trip

      January 24, 2021
      law swirl stairs
      Editor's Choice

      Down and Dirty

      January 21, 2021
      Benjy Grinberg
      Education

      Philanthropy Corner: 7 California Businesses That Care About Education By Supporting It With Millions of Dollars

      January 20, 2021
      california-consumer-privacy-act
      Education

      How CCPA Has Impacted Businesses

      January 20, 2021
      mind-consciouness-neuroscience
      Featured

      Empathy in AI

      January 19, 2021
      boxing-gloves
      Human Interest

      Mystical Phenomena

      January 19, 2021
      Next Post
      rabbit - How To Handle Challenges Administering CBD Oil Products For Your Pets

      How To Handle Challenges Administering CBD Oil Products For Your Pets

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Top Stories

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0
      • The DealMaker

        0 shares
        Share 0 Tweet 0

      Latest Articles

      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      January 24, 2021
      law swirl stairs

      Down and Dirty

      January 21, 2021
      human-resources-concept

      Commentary: The Intersection of HR and Tech to Create Better Workplaces

      January 20, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR

        Do NOT follow this link or you will be banned from the site!