The company growth strategy is a plan of specific actions to achieve set goals. It summarizes the algorithms of activities in different situations and is essential for business success. With the help of the strategy, the management indicates the orientations of the movement, which helps the company to survive in the competitive struggle.
Why Is a Business Growth Strategy Necessary?
A thoughtful strategic plan is necessary for every enterprise that wants to grow and expand its influence. There are several main reasons why a business decides to develop a growth strategy:
● Market change.
● The need to attract investments.
● Company growth.
● Changing management.
Regardless of the development goals, the marketing strategy for company growth should be practical and aimed at achieving maximum results.
Types of Business Growth Strategies
There are several effective business plans for enterprise growth. The choice depends on market conditions and company resources.
Market Penetration
The main goal of entering the market is to spread information on the alternative use of an already existing product among buyers. This company growth strategy is especially effective in fast-growing but still unsaturated markets.
The company continues to work with the existing product and strives to expand the presence of its effect on the market quickly. This is a relatively expensive strategy, requiring extensive advertising and low prices.
Product Development
The product development strategy is one of the defining stages of the company’s successful growth. It is crucial for any business, whether a startup or a large enterprise, regardless of its size. In this case, it is enough to expand the assortment or upgrade an existing product by adding new functions or details.
Market Expansion
A market growth strategy is often needed when the competition is too high, and the company cannot increase sales. New markets mean both geographic expansion and attraction of new customer segments. For example, a company can find further use for an existing product and offer it to another category of consumers.
Diversification
Meet one of the riskiest business growth strategies. Its essence is to sell new products to new markets. Companies with outdated products that do not bring profit often resort to this method. To develop an effective plan, it is necessary to conduct thorough marketing research. With their help, it is possible to determine whether potential buyers want to purchase a new product.
What Is the Difference Between a Growth Strategy and a Growth Hack Strategy?
By most definitions, a proven growth strategy begins with a reasonable action plan. This action plan gives companies a plan to increase their market share. Sometimes growth strategies result in the business taking a short-term hit, but the long-term benefits far outweigh any short-term discomfort. Depending on the company itself, including factors such as its target market and current finances, the recommended type of growth strategy will be different.
Business growth strategy
On the other hand, a growth hack strategy is, at best, like a tactic that can help push your plan forward – but only if you follow a real strategy. So many companies suffer long-term because they implement tactical hacks without a clear course or vision of where they are going.
Who Can Help to Develop an Effective Strategy for Your Business?
You should find a reliable consulting agency like WaveUp, engaged in the professional development of growth strategies. The company experts conduct a multi-faceted system analysis of the company and research markets and niches.
They will help you with the following:
● Form goals and key indicators of development;
● Conduct detailed market research;
● Analyze the current position of the enterprise and its competitive advantages;
● Forecast the development scenarios of the industry and key markets.
A professional agency has developed business growth strategies for many businesses. You can leave a request for a consultation by e-mail or on the website.
