October 28, 2020

Launching A Coronavirus-Themed Business During The Pandemic: How To Do It Sensitively

In times of crisis, businesses and entrepreneurs have to adapt to survive and now is no different from any other catastrophe that’s ever happened before.

Special to California Business Journal.

The Coronavirus pandemic has decimated the global economy, leaving many individuals out of work and facing an uncertain future.

With demand rising for certain products and services, such as hand sanitizer, disposable gloves, face masks online video conferencing software and much more, now could be the perfect time to launch a new business in these niches.

Creating a business in response to the pandemic might sound insensitive, but it can work well and benefit you and your local community if you do it right. Read on, and we’ll discuss how you can sensitively create a business during this challenging time and drive it towards success both now and in the long run.

Show Solidarity With The Local Community

Your local community will have been severely impacted by the pandemic, so even as you launch your start-up, you should be considering how you can help others.

Whether it’s simply sharing blog posts and social media content that shows solidarity or offering support for free to anyone affected by the crisis, any help that you offer will be appreciated by your customers and will positively promote your new brand.

Comply With All Relevant Regulations

While these might be exciting times, it’s crucial that you get the basics right and comply with all relevant regulations and legislation. This is particularly vital if your new product or service is in the healthcare sector, as healthcare regulations are designed to protect your business and customers.

You also need to think about the basics, such as copyright, taxes and visas for yourself and any team members that you hire. If you or any member of your staff are working in the USA and aren’t citizens, then you could consider getting an E2 visa. Immigration Business Plan.com specializes in helping visionaries to build business plans that will allow them to live and work in the USA, so you should consult with them if you need to get an E2 visa before you get your business up and running.

Offer Free Advice

As mentioned earlier, one easy way to promote your product or service offering and support customers is to write free content that advises them on how they can use your solutions to keep themselves safe.

Consider starting a business blog or just sharing this content on your social media pages, so that you can support those affected by the virus and show potential customers how your offering could benefit them. You could even consider using this content as the basis of a sales funnel, but be careful that you don’t come across too strong and appear to be profiting from the crisis.

Prepare To Adapt

The impact of the Coronavirus will be felt for many years to come, but it’s almost impossible to predict what will happen with any degree of certainty. As such, you need to be prepared to adapt quickly to the latest changes in your niche and the ever-evolving demands of customers.

To ensure flexibility in your business model, use scalable software and supply solutions so that you can quickly add or remove services and won’t have to pay hefty fees to do so. By being prepared, you can ensure the long-term success of your new organization.

Starting a new business is always a challenge, but it’s even more so when you’re doing it during a global pandemic. Use these tips to launch your new business and drive it towards the success you expect.

Written by

Rick Weinberg is Editor-in-Chief at California Business Journal. He is a well-known journalist, writer, reporter and on-air talent who has worked for the New York Times, FOX and ESPN. He launched California Business Journal to focus on California businesses and business professionals as well as California business news and information. Contact: Rick@CalBizJournal.com / 949-648-3815