Real estate expert, Wall Street Journal top-ranked author, CEO of Southern Impression Homes, and co-author of the best-selling book Passive Income Playbook: Leverage Built-to-Rent Real Estate to Buy Back Your Time & Create a Legendary Family Life, Jim Sheils wants you to embrace the build-to-rent investment model.
His Rise to Prominence
Sheils spent 25 years honing his craft in the real estate business to become a prominent investor and, ultimately, enter the build-to-rent market. Today, Sheils is a partner with one of the largest build-to-rent companies in the United States.
The Build-to-Rent Model
In addition to providing the benefits of investing in newly constructed properties over ‘fixer-uppers,’ Sheils and Southern Impression Homes offer investors other perks like lower interest rates, which are sometimes anywhere from two to three percent lower than typical mortgage rates. Additionally, his company provides investors with in-house financing and in-house management.
Passive Income Playbook
In their book Passive Income Playbook: Leverage Built-to-Rent Real Estate to Buy Back Your Time & Create a Legendary Family Life, Sheils and his wife Jamie share the secrets of their success in the industry. Subjects you will learn include:
- Jim’s ten principles
- Investing for the long-term
- How real estate makes money in at least five different ways
- Investing in good areas and good neighborhoods
- Avoiding “fixer-upper” rentals
- Letting experts manage your properties
- Investing in landlord-friendly states
- Purchasing only from build-to-rent companies with reputable and profitable track records
Above all, Sheils stresses the importance of being willing to never stop learning. Furthermore, he underscores the crucial point that, when executed correctly and under the tutelage of the right people, build-to-rent carries the potential to create passive income while saving you precious time to partake in other important activities like spending time with your family.
Offering a Distinct Advantage Over Its Competitors
Sheils credits a significant amount of his company’s success to a partial parent company named Sumitomo Forestry. This international home-building entity boasts more than 17,000 constructions worldwide.
Sumitomo is a financially stable partner, and as a result, Southern Impression Homes experiences no bank debt. Sheils believes this adds to client confidence because it enables them to soundly invest in an economically strong company capable of obtaining the best pricing methods and labor systems.
Southern Impression Homes’ Accomplishments
Southern Impression Homes has accumulated $637 million in assets, $44 million in annual revenue, $158 million worth of equity for investors, more than 650 current investors, north of 7,500 developed units, 8,200 plus residents housed, over 110 employees, and has positively impacted 375,000 families and enjoyed $182 million in property sales last year.
Success Stories
The success experienced by Sheils’ investors elicits almost as much pride as his own accomplishments. Three notable examples include:
Tom Tousignant
His rental properties generate a monthly income of $11,400 and have increased in equity by $1 million in just four years. This lucrative operation has enabled Tousignant to purchase a private jet.
“I just want boring stuff that doesn’t take up my time,” Tousignant said. “New construction has been really good and didn’t create a second job for me. And that’s just as important as the financial returns.”
David and Gina Nelson
The couple’s properties generate $4,050 in cash flow per month. Moreover, the equity in their real estate holdings has risen by $656,000 in three years.
“If you pull the trigger now, you can start getting the tax benefits and counting appreciation. That’s what we finally did, and now we’re going to set ourselves up to be completely independent going forward.”
Amina Goodwin
Goodwin immigrated to the United States and became a doctor. Eventually, she searched for ways to create a second income and signed on with Sheils. Today, the cash flow produced by her properties equates to $8,000 per month. Additionally, property equity has elevated $638,000 in two years.
The Last Word
Real estate investment expert Jim Sheils has turned his experiences into a lucrative and manageable business for numerous people like you. He and his team at Southern Impression Homes look forward to helping more people achieve their dreams of financial independence.
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