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Survey: People Spend More Time on TikTok Than Other Social Apps

By Joanie Moretti, California Business Journal

Recent data have proved that people now spend more time on TikTok than other social media apps. For example, in 2022, average users spent 23.5 hours per month watching content on TikTok, an increase of 3 hours from the previous year, when it gathered an amount of 282 hours.

TikTok has overtaken the other social media platforms

People seem to like short videos, as TikTok enjoys the biggest number of hours users spend on the platform. YouTube is the second most popular platform regarding the hours watched, as people spent approximately 23.1 hours per hour in 2022, registering a decrease from the previous years. Then, it follows Facebook, where users spend an average of 19.7 hours on it.

What are the reasons behind the popularity of TikTok?

Viral trends and content

TikTok has an algorithm specially designed to find interesting and engaging content for users, regardless of the content creator’s popularity or followers.

Entertainment value

TikTok is an entertainment platform, and people use the app as a fun experience. Also, the short format video is a huge bonus for those who want easily consumable content that can be seen and enjoyed in a matter of seconds. With the help of TikTok, content users can become popular overnight. However, the ones who want to increase their followers faster have the possibility to buy TikTok followers from TikCeleb.

Music integration

The music integration of TikTok has been an important factor that led to its popularity. Now, people can add famous songs to their videos, a huge reason that has led to viral music trends on the platform.

User-generated content

Another reason that contributed to the popularity of TikTok is its focus on user-generated content. The app encourages all its users to create their own ideas, generate quality videos and share them with the other platform users. This has helped content creators feel like they are part of a large community.

What are the most popular TikTok categories that entertain users?

Entertainment

Entertainment has always been a popular TikTok category, and it is expected to increase continuously in the next few years. Many people use the app for its fun content, as they can watch humorous challenges and videos.

Dance

Since the first moment the app was launched, #DanceTok has been a popular category on the platform. Videos with people dancing to trendy songs are one of the most loved content on TikTok.

Pranks

Thanks to TikTok, users can also watch pranks and create humorous content for millions of users. Pranks are a very popular category on TikTok, and various people worldwide have begun to prank their family and friends.

Sport

Sport is also a very popular category on TikTok, and users can share their fitness journey and workouts on the platform. This is why the hashtag #fitness has almost 300 B views.

Beauty

As the #Beautytok has risen in popularity in the last few years, so did #cleangirlaesthetic. Thanks to TikTok, users from all around the world are now prioritizing their skincare products and routines.

Fashion

Alongside the beauty category, fashion is also very popular, as people are using TikTok for style inspiration. Also, now influencers are sharing their favorite outfits and collaborating with several clothing brands to encourage users to find their personal style.

Concluding thoughts

With over 1 billion active users, TikTok is one of the most liked apps today and also the leading platform regarding the amount of time spent on social media.