What if you could control how you finance the major items you need during your lifetime, such as automobiles, major appliances, education, homes, investment opportunities, business equipment, etc.—using a process that keeps the money flowing back to you, rather than away to banks and lenders?
With the Infinite Banking Concept, you’re not just a customer, you’re the banker. This allows you to recapture the interest you would otherwise lose and put it back to work for you and your family. Over time, this creates a system that not only funds your needs but also builds lasting, generational wealth, all on your terms.
Why keep handing over your hard-earned money to everyone else when you could be financing your life in a way that benefits your future?
For Jayson Lowe and Richard Canfield, co-hosts of the popular podcast Wealth On Main Street, this concept isn’t new. They have been specializing in the education and implementation of The Infinite Banking Concept since 2008 and they work to help people navigate it through Ascendant Financial in both the United States and Canada.
“Everyone should know their money has to reside somewhere, but understanding the best place for it is crucial. You need to have a secure place to access capital when you need it most.”
What Is Infinite Banking?
According to LifEVA.com, the idea behind the Infinite Banking Concept is to “recapture the interest that one is paying to banks and finance companies for the major items [one] needs during a lifetime.” This can include automobiles, major appliances, education, homes, business equipment and even life’s many investment opportunities.
“This is all about controlling how you finance all the things that you need throughout your lifetime while increasing your net worth daily,” Lowe says.
Lowe adds that this type of accumulation cannot go backward, cannot be repossessed, nor can it lose value. Lowe also states that this puts you in a position where you can create a peaceful, stress-free way of life financially. In fact, they provide several examples of it in Don’t Spread The Wealth.
“The interest that you pay, or give up the opportunity to earn, is going to someone regardless, so why not direct it all to an entity that you co-own, where you and your family can benefit from the profits?” Canfield asks. “Now, imagine if everyone you knew did the same. You’d create a closed-loop system, continuously recycling that financial energy. It’s all about keeping money where it belongs … within your family.”
How Do Jayson Lowe and Richard Canfield Help Others?
Lowe and Canfield are clear that they put people first.
“We’ve led with education first, and empower our clients to take back control of their financial life,” Lowe says, and adds that his clients say what sets them apart is that “when they work with an advisor on our team, they get our entire team and access to a treasure trove of resources.”
Lowe and Canfield’s work in teaching The Infinite Banking Concept is an extension of their late mentor, R. Nelson Nash, who developed and pioneered it. Nash was the author of the book Becoming Your Own Banker, which Lowe says has sold more than 550,000 copies and is self-published.
“Our book is an extension of what we learned from Nelson with a focus on bringing it to the family level, where it can be implemented for generations to come,” Lowe says. “We’re sharing real use cases of how this concept can be applied at the family level and even our own real-world examples that you can implement yourself.”
By utilizing Lowe’s services through LifEVA, you can implement the process of Becoming Your Own Banker to have ready access to capital on demand, on your terms, and to control things you need throughout your lifetime. This, Lowe states, “allows money to flow into your family’s hands, and not through your family’s hands.”
With the experience of the entire team in the United States and Canada, Lowe says that all of the resources are brought to the table, and this isn’t a transaction-based system that prioritizes selling products to one client before moving on to another.
“We are accountable only to our clients, and our clients tell us how we show up in a unique way,” Lowe says.
Through their work at LifEVA, on their podcast Wealth On Main Street, and their educational books and courses Jayson Lowe and Richard Canfield want to help everyday people take control of their finances, all while using a concept they believe can change the financial future.
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