Contact CBJ

How Custom POS Displays Drive Consumer Buying Decisions

By Annette DuBois, California Business Journal

In today’s dynamic retail world, customized Point-of-Sale displays are major tools that can turn browsers into buyers. This article explores how custom displays influence consumer behavior and boost sales.

The Power of Visual Appeal

Attracting Impulse Purchases

Effects are immediate with point-of-sale displays; the bright colors and appealing layout instantly catch the attention of the shopper to lead him toward a particular product. Since 62% of customers browse and then make impulse purchases, the displays can rightly direct the customers to special items.

Standing Out in a Crowded Market

In a crowded market custom branded cardboard point of sale displays help your brand shine, especially in competitive retail environments. With 82% of purchase decisions made in-store, these unique designs ensure that products stand out on crowded shelves.

Strategic Placement: Location, Location, Location

Prime Real Estate for Sales

Where you place your retail POS displays matters:

Checkout counters: Perfect for last-minute additions
Aisle ends: Catch shoppers as they turn corners
Store entrances: Make a strong first impression

The Art of Complementary Products

Smart retailers maximize the effectiveness of custom POS displays by strategically showcasing complementary items. Pairing products like snacks and beverages together can increase sales by 10-30%, Seasonal groupings, such as sunscreen and beach towels, encourage multiple purchases, boosting transaction values and enhancing the shopping experience.

Messaging That Motivates

Creating a Sense of Urgency

The right words can quickly turn curiosity into action. Phrases like “Limited Time Offer” prompt immediate decisions, while “Exclusive Deal” makes shoppers feel valued and special, encouraging purchases.

Aligning with Consumer Values

In-store product displays that highlight values can sway decisions:

Eco-friendly messaging appeals to environmentally-conscious consumers
Health benefits resonate with wellness-focused shoppers

The Science of Impulse Buys

Targeting the Undecided Shopper

About 70% of all shoppers would be inclined to buy impulse goods provided attractive POS displays were available. Small, inexpensive items are displayed where they are easily accessible around checkouts.

The Thrill of Instant Gratification

Custom POS displays can increase impulse purchases by 30-50%:

Highlight quick solutions to common problems
Use language that emphasizes immediate benefits

Building Brand Loyalty

Consistency is Key

In-store displays that maintain consistent branding help build trust:

Use recognizable logos and color schemes
Ensure display quality matches product quality

Introducing New Products

Custom corrugated displays are ideal for launching new products, especially when “New Arrival” messaging is featured prominently. Offering samples or demos alongside the display can further entice customers to engage with the new items.

Adapting to Consumer Needs

Data-Driven Customization

Smart-thinking retailers use the data to refine their display strategies:

Sales Data Analysis for Optimized Product Placement
Test different layouts and messaging to maximize impact

Seasonal Relevance

Retail POS displays that change with the seasons keep offerings fresh:

Back-to-school themes in late summer
Holiday-themed displays during the holiday seasons

Conclusion: The Future of In-Store Marketing

Custom POS displays are more than just attractive product stands—they’re powerful sales tools that leverage consumer psychology. By combining eye-catching design, strategic placement, and compelling messaging, these displays can significantly influence buying decisions and boost your bottom line.

As retail continues to evolve, the role of custom corrugated displays and in-store marketing will only grow in importance. Brands that master the art of creating engaging, relevant POS displays will have a significant edge in capturing consumer attention and driving sales.