By Roberta Schwartzman, California Business Journal.
Cybersecurity is broken.
Most security initiatives are developed and implemented independently of the company’s business strategy.
With more than 4,000 cybersecurity products currently available for purchase today, 76 percent of security leaders are grappling with an unrelenting skills shortage and 82 percent of companies use less than 50 percent of the functionality in the technology they already own.
This broken model hurts all businesses, but smaller organizations suffer disproportionately, encouraged by vendors to spend money and resources adding tools they often don’t have the time, people, or expertise to use effectively.
Worse, high-profile accounts of breaches and ransomware fuel an underlying panic to buy still more products to chase an ever-elusive state of protection and prevention. Who can forget the frightening list of cyber corruption: Magecart successfully hacked British Airways because of weak payment processing controls; Equifax’s failure to secure an out-of-date server led to the theft of 150 million pieces of PII–personally identifiable information that included names, social security numbers and driver’s license numbers.
Rather than address the root causes of such attacks–too many products, too few controls, too much complexity–industry experts simply revert to the only model they know: selling more solutions.
For organizations that are not large enough to invest in in-house security teams, do not have the runway to experiment with multiple security tools as they scale, or cannot compete against larger firms for the scarce number of skilled resources available, Irvine, California-based Cyvatar breaks the model and provides stout 21st-century cyber defense, regardless of budget size or human resource availability.
Cybersecurity is part of your business strategy, not a one-time technology purchase
“We stand behind the maxim that security is first and foremost a business decision, despite the 61 percent of corporate board members who admit they would compromise on cybersecurity to achieve a business objective,” says Cyvatar CEO Corey White.
Here’s why, he says: Many executives think they already spend enough money on security, and in a way they are right. The money is flowing out, but the value from the investments isn’t flowing back in. They also see controls as impediments to business velocity, and again, they are right. Lots of products require lots of controls, and when neither is optimized for success, it’s impossible to drive profitable business outcomes. Perhaps most importantly, these executives believe the complexity required to assess and remediate cyber threats effectively is too much effort for too little reward.
Every one of these assumptions is common among owners and executives of local businesses too.
“We launched Cyvatar to break these assumptions and restore the soul of the security industry,” White says.
Whether a business needs to meet complex compliance requirements, remediate a threat incident, or complete a third-party risk assessment, “we deliver guaranteed outcomes that remove the worry and the waste” so companies can focus on their business using cybersecurity-as-a-service (CSaaS) model that provides inclusive, all-in-one subscription solutions including:
–Evaluation and assessment of the entire security program
–Identification of all security vulnerabilities
–Implementation of solutions that quickly and seamlessly remediate threat risk at all levels
–Maintenance of ongoing threat remediation
–Creation of executive-level reporting and forensics to ensure the value of solutions and services is clearly and continually communicated
Forget the FUD. Focus on the Flexibility
Scores of vendors approach security from the position that businesses need to buy what they’re selling or they will get hacked. Others promise assessments but don’t actually remediate anything. “That’s crazy,” White says.
Because Cyvatar always begins and ends with customer-business drivers, “we never speak to organizations from a place of fear or false promises,” he adds. “Our mantra that we will never sell a customer something they do not need is real, and we have solutions across the security spectrum to solve any customer requirement. Our security experts, market-leading technologies, and flexible pricing based on consumption means we deliver what no one else can: guaranteed business outcomes that demystify the complexities inherent in cyber defense.”
SMBs frequently can’t build and manage security solutions tough enough to keep confidential information safe, so “we bring all-in-one bespoke solutions to them” — like an infinitely customizable Hulu or Pandora account, White says. “We provide organizations with the ability to achieve measurable security outcomes that drive quicker time-to-value without sacrificing security postures or compliance standards. We are fundamentally changing what SMBs need to achieve effective security protection, prevention, and compliance. And our work is never done.”
Sign up here for Cyvatar’s cybersecurity program assessment.
This article was edited and published by Rick Weinberg, California Business Journal’s Founder and Editor-in-Chief. Click here for Rick Weinberg’s biography.