• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Wednesday, February 8, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
Shrimp and Okra Etouffee

CUISINE … CANNABIS STYLE

by Rick Weinberg, Editor in Chief, California Business Journal
A A
Share on FacebookShare on Twitter

Business executive Cristina Espiritu saw a need for a more comprehensive web site on cannabis cuisine. So she developed the 420 Foodie Club, a thriving community and resource for people who love to cook, make, consume and learn about cannabis cuisine.

BY RICK WEINBERG, CALIFORNIA BUSINESS JOURNAL

As Senior Vice President for a consulting company in Orange County, Calif., Cristina Espiritu values a wide range of companies for mergers and acquisitions, buying and selling, financial reporting, litigation, bankruptcy and tax planning purposes.

In the past several years, she was exposed to valuing several cannabis-related companies and she quickly learned about the explosiveness of the newly-established, meteoric-growing industry from a financial perspective.

“I was fascinated,” she says. “I couldn’t believe how the industry was growing. In California, the cannabis industry is projected to be $6 billion — this year alone. Nationally, by 2021, the industry will be $50-60 billion – it’s growing at a rate of 20 to 30 percent annually.”

What specifically captured her attention to the cannabis industry was the rising phenomena of the food and cooking component of it.

“I’m a genuine foodie,” she says with a laugh. “I have always been interested in food, and the culture and history behind it. I grew up in the Philippines, where gathering around the kitchen table and eating a meal together is a way to foster connection and communication between family and friends.”

Cannabis cuisine captivated her “because it is creative and new, and it really is the ‘wild west’ of modern cuisine,” she says. She astutely surmised that “gathering around a table for a cannabis meal engages and heightens all the senses and sparks interesting debate, conversation, and communication.”

Shrimp and Okra Etouffee

With a desire to take the entire scope of the cannabis cuisine concept to a new level, she began doing some research on the internet on cannabis cuisine as well as cannabis chefs, events, recipes and directories. She was shocked to find nothing substantial.

So she decided “to create a site myself.”

What evolved was the 420 Foodie Club (420, 4:20 and or 4/20 is a code-term in cannabis culture that refers to the consumption of cannabis, particularly smoking at 4:20 p.m.). The web site has emerged as the definitive space for everything cannabis, including events, seminars, a comprehensive directory, interviews and bios of top cannabis chefs and, of course, recipes of cannabis dishes and desserts.

It has developed into a thriving community and resource for people who love to cook, make, consume and learn about cannabis cuisine.

“Part of what I’m trying to do is ‘destigmatize’ cannabis food as more than just ‘pot brownies’ by showcasing the diversity and creativity of the modern wave of cannabis chefs and edible makers,” Ms. Espiritu says.

Carrot ginger soup

The one thing she is highly passionate about “is creating connections and a great way to bond over food,” she says.

Through 420 Foodie Club, users read about and find cannabis food entrepreneurs, learn to make creative cannabis recipes, review the latest edible products, and learn about the hottest cannabis food events such as a wonderful journey and cannabis dinner in Joshua Tree, Calif. Or participating in a scintillating cannabis dinner on the beach on the California coast at sunset.

Ms. Espiritu has spent 11 years valuating companies. She graduated from UCLA with a degree in Psychology and Business and she also has a joint JD/MBA degree from Penn State University.

“My background is in finance, so I’m always looking at what companies are out there that are getting play — companies that investors may be interested in, companies that haven’t been explored, and that’s what I found in the cannabis industry,” she says. “The best thing about it is that it meshed with my passion — food.”

Ms. Espiritu is highly conscious about the educational growth of the industry – cooking wisely and dosing correctly.

“Typical infused dinners by cannabis chefs are usually five courses — the events last for five hours — and the cannabis meals are carefully moderated,” she says. “It’s not about getting completely stoned and falling on the floor. After these events, because it’s monitored so closely, you can easily drive home.”

Mint pesto

The chefs Ms. Espiritu works with are not only educated about making cannabis-infused food, but also making sure the dosing is absolutely, 100 percent perfect and easy for participants to understand.

At a recent event, buffalo wings were served un-infused for a group of 12. Four people did not want their meal infused so the chef infused cannabis in the sauce dip only. He offered dips of five milligrams, 10 milligrams and 15.

“These meals are ‘low and slow,’” Ms. Espiritu says. “Start with low dosages and go slow so you can relish every moment.”

ADVERTISEMENT
French toast

Ms. Espiritu plans to launch a cannabis cuisine institute for cooking where chefs can earn cannabis cooking certifications.

“The reason for starting the academy is to educate regular chefs who want to get into the industry by giving them the tools to start their own business, which includes learning the ins and outs of cooking with cannabis and its effects on the body, teaching them about cooking techniques, and also teaching them about the legalities and other practical advice of starting a cannabis-based business,” she says. “We are aiming to create a more holistic approach to teaching.”

 

 

Cristina Espiritu

420foodieclub@gmail.com

909-578-1238

420FoodieClub.com

 

 

Tags: 420FoodieClubbankruptcyBeachCaliforniaCalifornia mediacannabisChefchefsConsultingcookingCristina EspirtuCuisinecultureentrepreneursexecutivefinancefoodGroupholisticInstituteinvestorslitigationMergers and AcquisitionsOrange CountypsychologyrecipestaxUCLA
ADVERTISEMENT
Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg is Editor-in-Chief at California Business Journal. He is a well-known writer, reporter and on-air talent who has worked for the New York Times, FOX and ESPN. He launched California Business Journal to focus on California businesses and business professionals as well as California business news and information. Contact: Rick@CalBizJournal.com / 949-648-3815

Related Posts

Cannabis Consumption Methods
A Guide to Cannabis Consumption Methods
photo_john_schaeffer
The Original Environmentalist
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Top 25 Wealth Management Companies in California
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • 6 Types of Business Records and Receipts Every Small Business Should Keep

    0 shares
    Share 0 Tweet 0

Latest Articles

Nashville: Top 5 Benefits of Commercial Cleaning Services

Nashville: Top 5 Benefits of Commercial Cleaning Services

Strategies On How To Play สล็อตเว็บใหญ่ (Gamebet123.app)

Strategies On How To Play สล็อตเว็บใหญ่ (Gamebet123.app)

Idle Cash and Inflation: How to Protect Your Savings

Idle Cash and Inflation: How to Protect Your Savings

Keeping U.S. Productivity Spinning

Keeping U.S. Productivity Spinning

The World Cup Managed to Showcase that the Mediterranean World is More Than Just Sand, Desert, and Camels.

The World Cup Managed to Showcase that the Mediterranean World is More Than Just Sand, Desert, and Camels.

Fiber Optic Communication Cables Could Provide Earlier Critical Earthquake Warnings, According to Hebrew U. Researchers

Fiber Optic Communication Cables Could Provide Earlier Critical Earthquake Warnings, According to Hebrew U. Researchers

Leveraging Big Data For Better Business Insights

Leveraging Big Data For Better Business Insights

What You Need To Know About The Sharpe Ratio

What You Need To Know About The Sharpe Ratio

5 Ways Remote Work is Impacting the Legal Industry

5 Ways Remote Work is Impacting the Legal Industry

Upgrade you Home Interior with These 2023 Modern Living Room Ideas

Upgrade you Home Interior with These 2023 Modern Living Room Ideas

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR