August 21, 2019

RAISING THE BAR

If you are looking for a realtor to stick a sign on your front lawn, multi-million dollar California realtor Brent Hammond is not your guy.

By Rick Weinberg, Editor, California Business Journal

Email: Rick@CalBizJournal.com / Mobile: 949-648-3815

Brent H 2 FCIT IS 8:15 A.M. AND THE SUN HAS JUST BURST THROUGH THE GLORIOUS SKY ON THIS PICTURESQUE CALIFORNIA MORNING. Brent Hammond, all 6 foot 5 of him, walks into a home in Belmont Shore in Orange County. He inspects every detail – every little detail … including the brass hinges on a stylish new six-panel closet door.

“This is good,” he says. “Really good.”

He pauses. Then he smiles.

Now, we’re ready to sell.”

Hammond is selling this spectacular California property – and he wants to get his clients top dollar. They expect nothing less. He expects nothing less.

But several weeks earlier, when Hammond walked into the home, he didn’t like what he saw. Neither did his interior designer, Heather Eaves.

Dirty rugs. Flat old doors. Faded paint. Distasteful art work. Landscape issues.

Most agents simply give a new owner or prospective buyer “a credit” to buy a new rug or doors or a paint job. Not Hammond. He wants it replaced and upgraded – immediately.

“People buy on emotion,” says Hammond, a leading real estate professional in California. “When everything is perfect in a home, or as perfect as it can be, the home showcases well and sellers are able to get top dollar.

“A dirty carpet, for instance, turns people off immediately,” he adds. “Same with old paint or the way furniture is arranged. Or pictures. It may all feel OK to the seller — but not to the buyer. It might make them feel uncomfortable and that ‘wow’ factor that you hope to get is quickly gone.

Brent H beauty home“My goal is to help clients get the most money for their home and get the widest audience possible excited about their property.”

Hammond, a multi-million dollar producer who covers the entire coastline from south Orange County to Santa Monica, takes 1% of his commission and puts it back into the house – that’s $10,000 for a typical $1 million California home.

The upside is huge.

Recently, Hammond was selling a home in Long Beach, California. When he walked into the house, well, he went right into his routine – inspect every little thing, including the tiny see-through hole in the front door.

The sellers wanted $820,000 for the home. Hammond spent $8,800 – of his own money — on upgrades. Guess what the house sold for — $890,000.

“I’ve never seen anyone who is so meticulous … someone who is so much of a perfectionist,” says Heather Eaves, an interior designer who has worked with Hammond for several years.

“Now that’s not a bad thing at all,” she says with a smile. “That’s a good thing. I wish more people were like Brent. He’s amazing. He’s does a great job for his clients.”

Always has.

That’s Hammond’s promise to himself and his clients.

“No one cares more than Brent,” says Ray Sidney, who has worked with Hammond numerous times – as a buyer and a seller. “I’ve worked with a few real estate people before and no one comes close to the service and care that Brent provides.

“I was amazed at how he kept in touch with me. He’d call me several times a day to let me know what was happening every step of the way. He does what’s best for his client, not himself. He thinks of himself way after he thinks about the client.

“He does things the right way.”

WATCH THE CALIFORNIA BUSINESS JOURNAL INTERVIEW WITH BRENT HAMMOND

The ‘Wow’ Factor

For Hammond, it all comes naturally and easily. That’s his nature. That’s his makeup. He’s all about honesty, integrity, character and doing the right thing.

Just how did Hammond decide to work within this business model? Easy.

“When I got into this business 10 years ago and saw how homes would sell so much faster if they were nicer and cleaner, it was an easy call for me,” he says. “Nicer, cleaner houses had a ‘wow’ factor when potential buyers walked in. Those houses got more offers and they got above-asking price.

“I knew by using this business philosophy that I would have much more work up front, but it would be the best thing to do in the end for the seller, for the buyer and for my company. It was a win-win for everyone.”

“Frankly, I don’t know of anyone who goes to the extent Brent does,” Eaves says. “His business model is definitely unique in this day and age.”

Brent H liv roomWhen some of Hammond’s friends, colleagues and associates heard about what he was doing, some cheered. Some did not. They felt that if he was doing it, they had to do it too – and that he was setting the bar too high.

So be it, Hammond.

Hammond was clear on how he wanted to conduct his business: The Right Way.

“What we do for clients is we take care of them from point A to point B to point C to point Z through the entire selling and buying process,” he says.

Hammond is this kind of professional:

“If you’re looking for someone to put a sign in front of your house, I’m not your guy. If you’re looking for someone who will help you get the most money from your home, someone who will put in the time, that’s me. I’m your guy. It may take three of four extra weeks to get your home prepared to sell but you’ll make 10’s of thousands of more dollars doing that.”

He has the proof.

Brent H kitchenHeart of Gold

Hammond is in the business of helping people. It’s what he has done his whole life.

Born in Long Beach, California, Hammond came from a very difficult background. His mother divorced twice and had to move her children more than 10 times during Brent’s childhood.

“We went where we needed to go to get by,” he says.

He was a “latch-key kid” – he’d come and go from school and other activities as he pleased since his mother was hard at work, trying to provide for Brent, his older brother and younger sister. Sure, he got into trouble a few times, but he turned out to be, in the words of his sister Ariana, “a wonderful human being with a heart of gold.”

Brent H beauty home3That heart of gold developed early on. That’s when Hammond realized he had a gift for giving, a gift for helping people. While working at a national hardware chain at the age of 17, Hammond was embraced by many of the regular customers. Some had him come to their homes to help them out with laborious projects.

One customer liked Hammond so much that he asked if he would consider helping him take care of his elderly and ill father. Hammond agreed.

When Hammond arrived at the home the very first day, without any experience whatsoever in this area, he was stunned while observing a nurse working with the elderly gentleman.

Hammond wasn’t sure he was cut out for it.

“But I made a commitment and I wanted to follow through,” he says. “I’m like that.”

He quickly realized how much he liked the work, how he enjoyed helping people and making them feel good about life and themselves. The elderly man gradually got better and moved back to his own home. Guess whom he asked to come along to help him at his home?

Brent Hammond.

“I don’t know what it is but I’m glad I have the mindset of wanting to help people,” he says. “I was talking to a friend of mine the other day who had gone through some medical issues. We were talking about how hard it is to find a good doctor. The whole profession has changed from serving people to just making money.

“And I see a lot of that in the real estate industry too,” Hammond says, “and I don’t ever want to be a part of that. I want to stay connected with people. That’s what it’s about – helping people. It’s not always about making money.”

Read the magazine article here

Brent Hammond

Brent Hammond, President

Full Service Real Estate Group

www.FullServiceRE.com

4332 Cerritos Ave. Suite 208

Los Alamitos, Calif. 90727

Direct: 562-331-1117

Office: 714-243-0034

E-mail: Brent@FullServiceRE.com

 

 

Latest comments

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  • Glad I found your article. This is what I was looking for. Well done article on Mr. Hammond.

  • Really good story. My sister is moving to Orange County and I’m helping her find a realtor. This story was a big help.

  • Good story, but I don’t think Mr. Hammond’s business model is so unique.

  • Hey There. I found your site from msn. That is a really neatly written article. I’ve bookmarked it and will return to read more of your helpful information. Thank you for the post.

  • wonderful piece of writing on this topic

  • Awesome article. Really well done. How can you not choose a realtor like Brent after reading this article on him.

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  • I leave a leave a response whenever I appreciate a post on a site or I have something to add to the discussion. And after this post Brent Hammond, Full Service Real Estate Group, I was excited enough to post a comment 🙂 I do have 2 questions for you if you usually do not mind. Could it be only me or do a few of the remarks come across like they are coming from brain dead individuals? 😛 And, if you are writing at additional sites, I would like to follow you. Could you make a list every one of all your public sites like your linkedin profile, Facebook page or twitter feed?

  • Appreciate this post. Will try Brent out.

  • Thank you for all of your kind words! Brent Hammond

  • Pretty nice article. I live in NorCal. If I move down there, now I know who to contact.

  • Keep these excellent stories going please, great job!

  • I just applied for a job out of town, and if I need someone to sell our house in Torrance, I’m going to contact Brent. Thanks for the story.

  • I have been surfing online more than 4 hours today, yet I haven’t found any thing as interesting as your article. In my opinion, if all web owners and bloggers made good content as you did, the web will be much more useful than ever before.

  • Outstanding article AND video interview. I really like your writing and interviewing style. You portrayed this gentleman very well.

  • Nice. Just what I needed — a good, honest, reliable RE person. I found it, thanks to you and your story.

  • An outstanding share! I have just forwarded this onto a
    coworker who was doing a little homework on this. And he in fact ordered me dinner because I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending time to discuss this topic here on your website. Brent is amazing.

  • Very interesting story. I was doing research on real estate people in Orange County and came across your article. I liked it a lot. I’ve passed it along to a friend of mine who is looking to buy a house in Laguna.

  • Very impressive article on a very impressive person. I not only loved the story but the video too. Yes, it’s people like Brent who are worthy of an article and media coverage like this. He makes a difference.

  • I’m amazed, I must say. Seldom do I encounter a site that’s both educative and engaging, and without a doubt, you’ve hit the nail on the head. I particularly like this article, and since I live in Southern California, this really hit home. Believe me, if I need a realtor, Brent is THE GUY I’m going to go to. He sounds terrific.

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