As search engine optimization (SEO) continues to grow and evolve with modern technology, using on-page strategies alone will not be enough to perform well in the search engine results pages (SERPs).
SEO encompasses various ranking factors inside and outside a website. To drive more traffic and elevate your online presence, you must go beyond your website and leverage the best off-page strategies available today.
Off-page SEO refers to various strategies applied outside a website to improve search engine rankings. Generally, its goal is to get search engines and online users to see a website as a trustworthy and authoritative source of information.
It also allows businesses to promote their site across multiple external platforms, like social media and other relevant online pages, expanding their reach on the internet. These are some reasons why using off-page SEO is crucial for modern businesses and why you should, too.
If it’s your first time using off-page SEO, read below to learn more about the best strategies to help get you started.
Off-Page SEO Strategies To Try
Today, many off-page SEO strategies are available for all websites, whether built with WordPress or coded from scratch. The following are some of the best ones that help improve a site’s authority and boost user engagement, ultimately leading to better ranking and conversion.
Social Media Marketing
With billions of active users worldwide, it’s unsurprising that social media marketing is one of today’s best and most commonly used off-page SEO strategies. This digital marketing model offers an incredible opportunity for businesses to promote their site and build relationships with their target audience.
To do this, you must publish relevant content that showcases your authority and resonates well with your target audience. The best part about social media marketing is that you’re not restricted to publishing blogs. You can try different content forms depending on the platform you choose.
Choosing the right platform is the key to utilizing social media in your off-page campaigns. Know that not all social media sites fit every brand. Therefore, you must select the one relevant to your target audience. Consider your ideal demographic and learn the social media platform they use. For example, the emerging platform TikTok is popular among younger audiences.
Your objective can also determine the right social media platform for your business. Each channel available has a distinct purpose that may not fit all industries. For instance, Instagram is more visual-centric and caters to retailers, while LinkedIn focuses on articles and attracts professionals of all ages.
Backlinks are among the many essential ranking factors that search engines consider. These occur when brands link to a page from another website through an anchor text and use it as a relevant source to support their content.
Generally, platforms like Google recognize these links as votes to a specific page. They indicate a site’s quality, relevance, and authority. That’s why the higher a site’s backlinks, the more credible a site becomes. That means the better it ranks on the SERPs.
One way to gain quality backlinks is by creating valuable content that audiences and established sites will want to link to. Aim to develop a library of informative and original content on your website to increase your chances of getting backlinks. Your content must utilize relevant research and talk about topics that aim to answer common industry questions. Some of the best examples of link-worthy content are how-to guides, statistical articles, and exclusive interviews with niche experts.
Guest posting is a popular off-page technique that helps strengthen a site’s authority, gather quality backlinks, and expand reach. This practice involves a site or blogger writing for another company, contributing valuable articles to their target audience.
Many websites provide guest posting opportunities you can take advantage of. Always ensure they’re relevant to your industry and have a high domain authority when looking for one. That way, you can ensure you gain quality backlinks from your content.
Each site will have a specific guideline for their guest posts. Ensure that you adhere to these requirements so your content gets accepted.
Meanwhile, your content must be informative and relevant to provide value to your target site’s readers. You must utilize valuable research and write useful topics in the niche. You must also include keywords and phrases related to your industry to help search engines understand your content’s value.
Influencers have played a significant role in today’s digital marketing landscape, providing a more human-centric approach to promoting a brand. Regardless of your industry, there’s an influencer you can partner with.
Tools are available to help you find popular influencers or bloggers in the industry. You can also use platforms like Instagram and LinkedIn to identify and determine their relevance to your niche.
Once you’ve identified your influencers, start building relationships by following their pages and sharing their content with your audiences. Doing so will help build a rapport with the individual and establish your interest in working with them before conducting an outreach. Partnering with the right influencer can help elevate your authority in the industry by tapping their audience, offering you a chance to extend your reach.
Local SEO is a strategy that makes businesses more visible in local search results. Local search is an online search conducted by users for information about a product or service within a specific geographic area. This type of search is highly relevant because individuals who seek businesses nearby have an urgent need. That’s why optimizing websites for these searches is crucial.
You can take advantage of many local SEO practices available. One of the best examples of this is creating a Google My Business account. This free online tool allows businesses to manage their online presence across Google.
This platform lets you display all the relevant details about your business, including name, address, phone number, and website, on Google’s search results or Google Maps. You can also display your brand’s positive reviews and other elements like images.
Optimizing your pages for local search will make your business more accessible to potential customers nearby. Plus, it allows you to improve your online reputation and drive more visitors to your site.
Another key practice when optimizing for local search is building consistent citations or mentions of your business and all crucial information across relevant online directories. Online feedback on platforms like Google, Yelp, and other review sites is also helpful.
Boost Your Off-Page SEO Performance
Off-page SEO is a crucial practice that helps businesses establish their authority, engage with potential clients, and drive more website traffic. The abovementioned practices are some of the best examples of off-page SEO you can try. However, don’t limit yourself to this list. Off-page SEO covers various strategies that help businesses achieve the mentioned benefits.
Copyright © 2023 California Business Journal. All Rights Reserved.