Shine Illumination’s Brilliance Takes Experiential Marketing to Another Level.
By Susan Belknapp, California Business Journal.A surfing Santa. A ski-jumping penguin. A holiday kissing location gone viral.These are just some of the magical moments created by San Juan Capistrano-based Shine Illumination, where every day is a holiday
By Julian Canete, Special to California Business Journal.Small businesses are the lifeblood of our economy. All of us, at some point during our daily grind, interact with a small business owner in some way – mainly through service industries.In Los Angeles County, where Latinos make
By Victoria Kertz, California Business Journal.Whether you’re a farmer or a fresh produce customer, it is widely known that most fruits are simply not available from the same farm every month of the year.So how does your local grocery store offer fresh berries year-round and
By Lee Barnathan, California Business Journal.While in a supermarket parking lot, an elderly woman saw Steve Murow’s license plate: DIRTONU. “Do you work for the National Enquirer?” she asked him.No he doesn’t, but Murow isn’t afraid to get down and dirty. For 17 years, he’s
By Susan Belknapp, California Business JournalDuring the crash of 2008, was it possible to lose only six percent -- or less – of your portfolio?It actually was, but it was very very rare, according to US News, which said if you lost less than 38
From the California Business Journal Newswire.Locally renowned business executives Daniel Lanz, Vaughn Sigmon and Tony Penn have formed The Results Driven Leadership Group in Orange County, Calif. Their first event, featuring how to retain top talent, is March 19 and 20 at The Center Club
By Michael Ashley, California Business Journal.As William Shapiro raced across the Cal State Fullerton campus, the hot Southern California sun was glaring down on him. Daily running allowed the 21-year-old to keep up his physique, a necessity for the recent college grad with ambitions to
By Roxanne Hack, California Business Journal.Genuine, innovative, adaptable and strategic.That describes Ryan and Kara Garland, the creators of Paradyme Funding, a new and novel crowdfunding real estate and finance platform that helps investors make a momentous shift into smart, authentic investments.The firm currently services 200-300
By Lee Barnathan, California Business Journal.Rod Buscher imagines a time when you can go to Starbucks and buy … a car?Buscher is founder and CEO of Blinker, a technology company whose mobile app allows anyone to buy, sell, finance or refinance cars with the snap
By Susan Belknapp, California Business Journal.There is the Major-League Baseball Hall of Fame, the NFL Hall of Fame and the NBA Hall of Fame.But the Estate-Planning Hall of Fame?Who would have thought?Well, as surprising as that is, there is an Estate-Planning Hall of Fame. There
From The California Business Journal Newswire.The next time you find yourself sitting inside a popular chain restaurant and your waitress delivers your BBQ Chicken Pizza, consider what she experiences on a daily basis to get that pizza to your table. Based on the numbers, there
By Eve Gumpel, California Business Journal.Bill Shepard has served as CEO and Chief Operating Officer in companies as diverse NordicTrac, Gap, Philips Electronics, Cole National and Pacific Linen. He has also served as an interim COO since 1999 and worked as a C-Suite coach and
By Joshua Denne, Special to California Business Journal.They say more business is done on the golf course than anywhere else. I would put it another way: You can learn everything you need to know about a potential business partner by playing golf with them. Why?