WHEN DIETRICH SENEY WAS TWO YEARS OLD, his father would carry him in a satchel and walk to the Golden Gate Park in San Francisco.
Along the way, he would talk to Dietrich about the trees and clouds … and cars.
“There goes a Volvo – that’s made in Sweden,” Donald Seney would tell his young son. “And there goes a Volkswagen – that’s made in Germany.”
“I was amazed — he picked it up in nothing flat,” Donald recalls. “Within weeks, he was naming cars on his own. I remember sitting on our porch as a Volvo passed by. He turned and said, ‘That’s a Volvo, it’s made in Sweden.’
WHEN PASCALE ROTHMAN DECIDED TO WORK OUT ON A DAILY BASIS several years ago, she went to Gold’s Gym in Venice, California.
“It was a terrible experience,” she says. “I felt lost there. The people were not helpful at all.”
She felt the personal trainers “had forgotten about the passion they had when they first joined the business.” Plus, there was the iron-clad, inflexible membership contracts, the lack of cleanliness and paying to use a towel.
When Santiago Cuenca-Romero saw the rapid growth in the healthy, organic, raw foods sector, he created Premier Organics, which specializes in organic nut butters in a 100% sustainable, eco-friendly production system and building.
Edited by Rick Weinberg, California Business Journal.
FOR SANTIAGO CUENCA-ROMERO, “the daily grind” is not just a cliché – it’s what he does every day.
Cuenca-Romero – or Santi as he is best known – is the founder and president of Premier Organics, a food products firm in Oakland, California that specializes in nut butters.